article thumbnail

Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 339
article thumbnail

Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

Braheem, former co-founder of Loan Toolbox — an online resource for training, tools, support and coaching — launched The Loan Atlas, a mortgage coaching platform, earlier this year with mortgage executives and top loan officers joining as faculty members. “Our So, kind of like a turnkey kit to get in front of a one-to-many type situation.”

Mortgage 403
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Opinion: How real estate brokers can overcome the profitability problem

Housing Wire

However, the real estate industry is renowned for its resilience, and this problem presents an opportunity for innovation. For many brokers, the ideal solution would be a platform that seamlessly integrates everything an individual agent needs: transaction management, marketing assistance, lead generation , and training.

article thumbnail

Why regular check-ins are the unsung heroes of agent retention

Housing Wire

During these meetings, you can explore how agents might better utilize the brokerage’s resources — be it marketing support, technology tools or training modules — to maximize their independent initiatives. This cyclical nature can take a significant emotional toll on agents, making burnout a real and present danger.

Agents 428
article thumbnail

How to become a luxury real estate agent

Housing Wire

If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

article thumbnail

Nosalek plaintiffs cite Allan Dalton video in opposition to summary judgment

Housing Wire

In their filing, the plaintiffs highlight HomeServices’ franchise agreements, training videos, as well as the now infamous Allan Dalton video, as evidence of HomeServices enforcing the National Association of Realtors’ Clear Cooperation policy.

Training 398
article thumbnail

How AI will transform the mortgage and appraisal industries

Housing Wire

GB: The integration of AI presents numerous opportunities to accelerate processes in the mortgage industry. By leveraging AI, stakeholders can optimize resource allocation, improve operational efficiency, and deliver faster and more reliable mortgage services to clients. HW: What myths around AI would you like to set straight?

Appraisal 417