Housing Wire

MARCH 7, 2025

A lawsuit over allegedly deceptive and misleading advertising practices between two of the reverse mortgage industrys leading players saw a new development this week. Mutual of Omaha Mortgage amended its counterclaim that alleges deceptive advertising practices against Longbridge Financial.

Advertising 307

Advertising Legal Mortgage Law 307

Housing Wire

FEBRUARY 9, 2025

Homes.com is back at it with another round of Super Bowl advertisements. The two advertisements are titled Not Saying Were the Best, which will air during the first quarter, and Still Not Saying Were the Best, which will air during the third quarter.

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Advertising Legal Real Estate Marketing 320

Housing Wire

MARCH 14, 2025

This highlights the enormous opportunity ahead by capturing even a small fraction of this market through our digital transformation, expanded partnerships with traditional lenders and modernized advertising campaign and brand platform launching in Q2 this year, she said.

Business 356

Business Advertising Retail Modernization 356

Housing Wire

OCTOBER 15, 2024

From 2018 to 2020, it directed less than 3% of its direct mail advertising to consumers in majority-Black areas and, despite knowing about the discrepancies, failed to address them. The regulators added that in the Birmingham area — which has six counties and about 1.1

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Advertising Lending Loan Officers Retail 468

Housing Wire

OCTOBER 10, 2024

Nearly all of them reported having a digital application process, while two advertised the ability to fund a home equity loan within a week. Keynova Group recently surveyed 12 large banks and nonbanks about their home equity lending capabilities. Speed is a key part of this process.

Renovations 476

Renovations Advertising Housing Market Lending 476

Housing Wire

AUGUST 21, 2023

A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.” Just days after awarding Zillow and National Association of Realtors (NAR) a major victory in their legal battle against REX Real Estate , the court made it clear that Zillow’s fight is far from over.

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Advertising Real Estate Agent Real Estate Agents 370

Housing Wire

JANUARY 29, 2025

UWM’s website advertises that partners who earn PRO Elite 100+ in January or February can then extend the incentive through March 31. Extending the program means it’s available into the busier spring home-buying season. The move is similar to previous UWM pricing incentives.

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Advertising Government Mortgage Marketing 345

Housing Wire

NOVEMBER 4, 2024

The announcement, made in a YouTube video featuring Rocket Pro TPO Executive Vice President Mike Fawaz and Divisional Vice President Nathan Kyle, also advertised the company’s upcoming “Pro Performance Sales Training” efforts, slated to occur on Nov.

Mortgage 370

Mortgage Advertising Training Marketing 370

Housing Wire

MARCH 27, 2025

ERA Real Estate , part of Anywhere Real Estate , is launching its first multifaceted media campaign with advertising across Major League Baseball (MLB) and Minor League Baseball (MiLB) games this season. The campaign aims to boost brand visibility during peak real estate sales seasons.

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Real Estate Advertising Inventory Marketing 293

Housing Wire

FEBRUARY 9, 2025

For the last few years, the Detroit-based financial services company has sat on the bench when it comes to advertising during the big game. In its past ads , Rocket has utilized celebrities like Tracy Morgan and Jason Momoa to advertise itself. The score had to be one that felt like home.

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Advertising Investing Mortgage Marketing 369

Housing Wire

OCTOBER 22, 2024

It also targets “bait-and-switch data harvesting,” where data is used under false pretenses, such as offering loans using targeted advertising data. The rule also targets risky practices like “screen scraping,” when customers share their passwords with third parties who use them to access data indiscriminately on online banking portals.

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Advertising Mortgage Technology Lending 448

Housing Wire

MARCH 5, 2025

Notably, the companys marketing and advertising expenses dropped from $1.2 The increased interest rate environment has adversely affected, and may continue to adversely affect, our revenues or require us to increase marketing expenditures to increase or maintain our volume of mortgages and/or cut costs to maintain margins, the filing read.

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Advertising Investors Marketing Mortgage 404

Appraisal Buzz

DECEMBER 2, 2024

For the analysis, Realtor.com examined rental data as of October 2024 for studio, one-bedroom, or two-bedroom units advertised as for-rent on Realtor.com. “While we expect fewer multifamily homes to be finished in 2025, we still anticipate enough to increase supply, which will keep downward pressure on rents.”

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Advertising Construction Marketing Appraisal 396

Housing Wire

DECEMBER 26, 2024

In his filing, Ammann claims that eXp publicly advertises that its agent s may not act as contractors providing home repair or renovation services on properties they represent, as doing so would be a conflict of interest. The suit was filed on Friday by Michael Ammann in U.S. District Court in Miami.

Renovations 397

Renovations Legal Realty Advertising 397

Housing Wire

APRIL 9, 2025

The settlement eliminated the ability of listing agents to advertise commissions in the MLS, instead shifting compensation negotiations from agent and seller to seller and buyer. More than half (52%) of surveyed sellers said theyve considered selling without an agent, with cost cited as the top reason.

Sellers 417

Sellers Agents Real Estate Agent Real Estate 417

Housing Wire

DECEMBER 17, 2024

The lawsuit, which alleges claims of false advertising, was filed in a U.S. On Friday, the firm and some of its subsidiaries and agents were accused of violating the federal Racketeer Influenced and Corrupt Organizations (RICO) Act and the Lanham Act. district court in Minnesota by plaintiffs Michael and Lauren Campoli.

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Realty Real Estate Advertising Agents 397

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

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Technology Advertising Tools Agents 468

Housing Wire

FEBRUARY 4, 2025

Proponents claim that position is disingenuous and that exclusive listings dramatically limit advertising exposure for listings and thus it is detrimental to sellers. Opponents of CCP say it limits seller choice, the choice being whether to list their home on the MLS.

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Clients Brokerage Advertising Sellers 413

Housing Wire

MARCH 4, 2025

It begins with Exclusive Listings, which appear in search results on the Compass site but are not directly advertised. Coming Soon is part of Compasss three-phase marketing plan for homes. Coming Soon is next. Those listings appear on the site before they appear on an MLS, but only for about a day.

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Agents Realtors Brokerage Advertising 383

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports. . #2

Real Estate 447

Real Estate Advertising Technology Clients 447

Housing Wire

FEBRUARY 11, 2025

It expands the reach of the network, and we expect the marketplace overall to benefit as those advertisers can now get access to Zillow, to Redfin’s network and, of course, to Realtor.com , our existing partner. This agreement is really a great win-win, Zillow CEO Jeremy Wacksman said on the earnings call.

Advertising 349

Advertising Loan Officers Real Estate Agents 349

Housing Wire

JULY 9, 2024

CoStar Group is withdrawing two of its Homes.com advertising campaigns after two Fast-Track SWIFT rulings from the Better Business Bureau’s (BBB) National Programs National Advertising Division. Fast-Track SWIFT is an expedited process for single-issue advertising cases brought to the National Advertising Division (NAD).

Advertising 424

Advertising Real Estate Tools Agents 424

Housing Wire

MARCH 12, 2025

CCP provisions are designed to prevent so-called pocket listings , or properties that are listed off market and not advertised to the general public. Supporters argue it ensures fair housing opportunities, while critics claim it restricts homeowners rights to market their properties as they choose. What’s next?

Legal 362

Legal Brokerage Real Estate Advertising 362

Housing Wire

MARCH 26, 2025

NAR also noted that delayed marketing listings can be part of a Virtual Office Website (VOW) display, as NARs FAQs noted that a VOW display is not for advertisement but rather to help with the provision of brokerage services to consumers with whom there is an established broker-consumer relationship.

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Marketing Brokerage Sellers Advertising 332

Housing Wire

NOVEMBER 12, 2024

New ad agency, HomeSafe Second performance Sieffert also revealed that the company has enlisted the services of a new advertising agency partner. “As the campaigns and team mature, insights gained will inform our growth strategy and investments for a digital-first channel next year and beyond,” Sieffert said.

Modernization 370

Modernization Mortgage Design Advertising 370

Housing Wire

APRIL 17, 2025

But he allowed the discount brokerages false advertising claim under the Lanham Act , along with a claim for unfair or deceptive trade practices under the state of Washingtons Consumer Protection Act, to stand. Judge Thomas Zilly, who oversaw the case, dismissed REXs antitrust claims against NAR and Zillow.

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Advertising Legal Brokerage Design 221

Housing Wire

AUGUST 5, 2024

While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact. Dwiggins said.

Sellers 468

Sellers Buyers Agents Advertising 468

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 448

Advertising Real Estate Brokerage Agents 448

Housing Wire

FEBRUARY 27, 2023

The CFPB issued the initial agency order against RMK for, among other things, sending advertisements to military families that led the recipients to believe the company was affiliated with the U.S. government. The CFPB ordered RMF at that time to end its illegal and deceptive practices and pay a civil penalty of $250,000.

Lending 397

Lending Advertising Mortgage Law 397

Housing Wire

MAY 2, 2024

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Brand trust emerged as the top determining factor, cited by 93% of all respondents.

Brokerage 448

Brokerage Agents Advertising Real Estate Agent 448

Real Estate News

APRIL 14, 2025

The digital marketing company will continue to operate as part of Adxs B2B division. Plus, Lofty introduces new lead gen product; HSoA adopts Zillow Showcase.

Advertising 176

Advertising Marketing 176

Housing Wire

FEBRUARY 14, 2025

But he allowed the discount brokerages false advertising claim under the Lanham Act , along with a claim for unfair or deceptive trade practices under the state of Washingtons Consumer Protection Act, to stand. Judge Thomas Zilly, who oversaw the case, dismissed REXs antitrust claims against NAR and Zillow.

Advertising 312

Advertising Legal Brokerage Design 312

Housing Wire

APRIL 10, 2024

Ranson and Ziomecki also made an appearance at the 2019 National Reverse Mortgage Lenders Association (NRMLA) Annual Meeting and Expo held in Nashville, sharing its approach to reverse mortgage advertising with their American counterparts. for a campaign designed to inform people about bad actors targeting seniors.

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Advertising Mortgage Design Marketing 459

Housing Wire

JUNE 17, 2024

Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s). Lead Feed: Get daily leads through proven online advertising and many data providers from relevant real estate websites.

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

APRIL 1, 2025

That suit alleges that despite eXp publicly advertising that its agents may not act as contractors who provide home repair or renovation services on properties they represent since doing so would be a conflict of interest Featherston was allowed to serve in both roles in transactions she worked on with Ammann.

Agents 269

Agents Realty Advertising Contracts 269

Appraisal Buzz

NOVEMBER 14, 2024

They cannot secretly collect, use, or retain consumers’ data for their own unrelated business reasons—for example, by offering consumers a loan using consumer data that they also use for targeted advertising.

Advertising 411

Advertising Legal Development Marketing 411

Housing Wire

APRIL 19, 2023

A drop in mortgage comparison sites To confirm why the cost of Google Ads is cheaper, he looked at the number of mortgage comparison sites that advertised before the CFPB advisory and after — June 1-30, 2022 compared to February 7-March 8, 2023. He wanted to prove the link to the CFPB ruling. “I What does this mean for lenders?

Advertising 369

Advertising Loan Officers Mortgage Real Estate 369