Sacramento Appraisal Blog

OCTOBER 10, 2022

The housing market has shifted, and today I have some practical advice for buyers and sellers. This is coming from hundreds of conversations every month as well as stats I'm pulling. Some new memes too. Enjoy if you wish. UPCOMING (PUBLIC) SPEAKING GIGS: 8/11/22 Realtist Lunch & Learn (sign up here (open to anyone)) 8/15/22 YouTube

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Sellers Buyers Marketing Housing Market 925

Housing Wire

NOVEMBER 3, 2023

What to expect in the housing market ? The continuing strength of the construction labor market may be surprising, but it’s reflective of broader housing market dynamics today,” First American Economist Ksenia Potapov said in a statement. But American consumers are resilient and will adjust to the new normal.

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Marketing Mortgage Housing Market Construction 397

Housing Wire

NOVEMBER 3, 2023

When it comes to marketing your real estate business, video is king. Here are 13 video marketing best practices for your real estate business. Understand your audience Your video marketing strategy starts with your audience. Market to different generations by sharing videos across platforms, where possible.

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Real Estate Real Estate Agent Marketing Business 540

Housing Wire

DECEMBER 28, 2022

Amid a declining housing market and volatile economy, mortgage and banking marketers may find themselves in a difficult position. . A housing market crash, as well as economic depression, remain real possibilities for 2023. Declining market conditions in the mortgage and banking verticals may leave marketers feeling stumped.

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Marketing Mortgage Housing Market Lending 479

Housing Wire

NOVEMBER 15, 2023

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

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Sacramento Appraisal Blog

NOVEMBER 8, 2023

What’s going to happen to the housing market with a presidential election year coming? I’ve heard stuff like, “Rates usually go down during a presidential year,” or “The market is likely going to be stronger because one party is trying to stay in power.” There are so many ideas.

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Housing Market Appraisal Marketing Mortgage 337

Housing Wire

OCTOBER 19, 2023

The savagely unhealthy housing market continues to unfold as we approach Halloween. Too many people chasing too few goods — and days on the market are still under 30 days. It’s like we invited Freddy Krueger, Jason and Michael Meyers to come for a haunted housing market party. The core problem? million in September.

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Housing Market Marketing Mortgage Inventory 489

Housing Wire

JUNE 22, 2023

The days on market are back to a teenager level in the existing home sales market, which means I can officially say we are back to a savagely unhealthy housing market! Nothing good happens in the housing market when the days on market are at a teenager level or lower. What do I mean by savagely unhealthy?

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Housing Market Marketing Mortgage Inventory 522

Housing Wire

SEPTEMBER 27, 2023

housing market is back on track , stronger than ever, with a total estimated value of $52 trillion, according to a new analysis by Orphe Divounguy, a senior economist at Zillow Group. housing market has surged by more than $2.6 As a result, Florida has surpassed New York as the state with the second most valuable housing market.

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Housing Market Marketing Inventory Buyers 515

Housing Wire

JUNE 18, 2023

This dynamic changed the housing market from one where home sales were crashing to one that is now stabilized. As you can see in the chart below, the collapse of the purchase application data has stalled out, and if this didn’t happen, we would be having a different conversation about the housing market today. 6% for a year.

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Housing Market Mortgage Marketing Inventory 490

Housing Wire

NOVEMBER 7, 2023

The effort was intended to decrease systemic risk, but by focusing narrowly on the risk posed by banks, it would likely increase risk in the mortgage market. Nor would banks be able to improve their economics by distributing their mortgages into the mortgage-backed securities market.

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Housing Wire

MAY 18, 2023

Just when I thought days on market were returning to normal, that number for existing homes fell back down to 22 days. If the days on the market are at a teenager level or even lower, it’s never a good sign for the housing market. This is why the days on the market are so low historically after 2020. million, up from 1.03

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Housing Market Marketing Mortgage Inventory 539

Housing Wire

NOVEMBER 8, 2023

“The largest, undisrupted market in the U.S.,” The volatility and unprecedented nature of the market, weakened Zillow’s price forecasting, crippling its ability to buy low and sell high. That is a 76% drop in inventory, despite the fact that Opendoor expanded to two new markets in the past year.

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Marketing Real Estate Inventory Renovations 421

Housing Wire

OCTOBER 3, 2023

month-over-month and forecasters expect continued growth over the next year, there are some housing markets likely to see price drops. It varied across states with California ($705,000), the District of Columbia ($630,000) and Massachusetts ($585,000) ranking as the top markets. While home prices ticked up 0.3% It should ease to a 3.4%

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Marketing Housing Market Mortgage Real Estate 431

Housing Wire

JULY 9, 2023

This is truly a savagely unhealthy housing market as we have too many people chasing too few homes. bond market doesn’t see a job-loss recession happening soon. The labor market remains healthy as long as jobless claims trend below 323,000 on the four-week moving average. The 10-year yield is close to yearly highs as the U.S.

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Housing Market Inventory Mortgage Marketing 485

Housing Wire

APRIL 30, 2023

The spring housing market music is playing, and purchase application data and active listing inventory rose together last week. The market is a bit calmer now than when Silicon Valley Bank failed , evident in how the stock and bond markets traded this last week. While the labor market is getting less tight, it’s not broken yet.

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Inventory Housing Market Marketing Mortgage 520

Housing Wire

SEPTEMBER 28, 2023

Jim Anderson Colorado-based lender Loan Simple brought on Jim Anderson as its new chief marketing officer. Anderson, who started the new role in September, will oversee all aspects of the firm’s marketing, branding and demand-generation efforts. Anderson won HousingWire’s Marketing Leader Award in 2021.

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Marketing Mortgage Lending Finance 407

Housing Wire

APRIL 23, 2023

Can we now say that the housing market ‘s spring selling season is finally underway? The red line is where NAR believes a balanced market is, at six months of supply. As you can in the chart below, the monthly supply data shows we have no forced selling action in the housing market today, unlike the 2006-2011 period.

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Housing Market Inventory Mortgage Marketing 545

Housing Wire

OCTOBER 24, 2023

“Anywhere led through a difficult housing market to deliver considerable profitability and achieve substantial debt reduction,” Ryan Schneider , Anywhere president and CEO said in a statement. The company closed the third quarter with $1.6 million in July, 4.04 million in August, and 3.96 million in September.

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Housing Market Real Estate Marketing Brokerage 431

Sacramento Appraisal Blog

SEPTEMBER 7, 2023

Today let’s unpack the housing market’s cash trend, some myths, and things to watch ahead. This post is designed to scroll by topic or digest slowly.

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Housing Market Buyers Appraisal Marketing 375

Housing Wire

JANUARY 4, 2023

This article is part of our 2022 – 2023 Housing Market Forecast series. At its recent December meeting, the Federal Open Market Committee validated each of those points by slowing the pace of increase, showing a higher terminal rate and reiterating the fact that they will stay higher longer, which, of course, disappointed the markets.

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Housing Market Marketing Mortgage Contracts 530

Housing Wire

DECEMBER 26, 2022

Starting this week, I will analyze weekly data in a Housing Market Tracker article every Monday to provide a status update on the U.S. housing market and economy. The housing market is one sector that can turn positive or negative very quickly depending on mortgage rates or one-time shocks like we saw with COVID-19.

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Housing Market Marketing Mortgage Inventory 508

Housing Wire

APRIL 20, 2023

Nominations for HousingWire’s Marketing Leaders award are now open through Friday, April 21, 2023. For the past three years, the HW Marketing Leaders award has recognized elite marketing execs in housing who have pushed their businesses to the top via innovative marketing strategies, creative campaigns and purpose-driven programs.

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Marketing Real Estate Housing Market Sellers 383

Housing Wire

SEPTEMBER 19, 2023

This is alarming because this was the moment last year when the market turned south. This “higher for longer” conventional wisdom is working its way through the housing market. There are now 519,000 single-family homes on the market across the U.S. There’s a lot of signal in the local markets too. and imagining 5.5%

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Housing Market Marketing Mortgage Inventory 450

Housing Wire

JUNE 11, 2023

but it needs weakness in demand and days on market to grow so inventory can accumulate. Purchase application data Purchase application data has been critical to my work on gauging actual demand for the year and how it should look for the next year if we have a material change in the markets.

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Inventory Housing Market Mortgage Marketing 517

Housing Wire

MAY 7, 2023

Even though the labor market is currently showing signs of getting softer , there is no job-loss recession yet. As you can see in the chart below, there is a big difference between the current housing market and those looking for a repeat of 2008. Mortgage rates in a regular market should be 5.25% today but are at 6.5%.

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Inventory Housing Market Mortgage Marketing 491

Housing Wire

MAY 28, 2023

And on Wall Street, many traders were short the bond market, meaning that a lot of speculative trades were made betting that bond yields would quickly go higher. Since the banking crisis started, the mortgage market has gotten increasingly stressed , and the recent debt ceiling issues didn’t help.

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Mortgage Housing Market Marketing Inventory 515

Housing Wire

JULY 5, 2023

In its third year, HousingWire’s Marketing Leaders award is recognizing the marketers in housing who represent the brains and creativity behind the growth and success of their organizations. This year’s list includes a diverse group of marketing minds who come from many different aspects of housing.

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Marketing Mortgage Real Estate Realty 370

Housing Wire

NOVEMBER 2, 2023

The highly competitive purchase market and bidding wars gave rise to power buyer models to help non cash buyers compete. With all this change, it’s worth exploring some examples of how proptechs are adapting, and check out some of the business models that have survived the market pullback.

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Marketing Real Estate Mortgage Buyers 394

Housing Wire

OCTOBER 10, 2023

A Comparative Market Analysis (CMA) is a detailed report that helps real estate agents evaluate and determine the market value of a property. A CMA report includes information on similar, comparable properties in the area, including recent sales, active listings and current market trends.

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Real Estate Agent Marketing Real Estate Appraisal 409

Housing Wire

JULY 13, 2022

Top podcasts: · State of the housing market June 2022. · Continuing in the theme of technology’s impact on originating, this piece from Calyx discusses how to create a path for success in today’s market, highlighting the value of employing an LOS that allows lenders to focus on their bottom lines. CFPB to review QM rule.

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Housing Market Marketing Mortgage Realtors 392

George Dell

NOVEMBER 8, 2023

Market value or comparable value? It means we form market value opinions. Specifically, credible market value opinions. It means, therefore, worthy of the market’s belief since the market is […] The post Market Value Or Comparable Value? What does that mean?

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Housing Wire

SEPTEMBER 26, 2023

Plunk , an AI-powered home analytics platform, has partnered with two real estate industry marketing companies, Union Street Media and Realforce , to scale its real-time data and analytics across multiple digital channels. Plunk’s platform offers real-time insights into home valuation , risk assessment, and remodeling possibilities.

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Housing Wire

AUGUST 17, 2022

Articles about rates, housing inventory and inflation were among our most popular, including: Purchase mortgage rates fall same week as Fed rate hike New home sales make it clear, housing is in a recession The nation’s housing market is on a correction course.

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Housing Market Marketing Mortgage Lending 409

Housing Wire

OCTOBER 16, 2023

HousingWire: Why should independent mortgage brokers embrace today’s market? The winners have spent 2023 focused on strengthening relationships with real estate agents , educating borrowers and improving their marketing strategies.

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Real Estate Agent Mortgage Real Estate Marketing 418

Housing Wire

APRIL 9, 2023

The housing market welcomed the news of lower mortgage rates last week after four reports showed that the labor market isn’t as tight as it seems and that the fear of 1970s-entrenched inflation was a lousy narrative. This week’s trading in the bond market will be exciting with the upcoming inflation data.

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Housing Market Mortgage Marketing Inventory 540

Housing Wire

JANUARY 5, 2023

The 2022 housing market was savagely unhealthy , with all-time lows in inventory leading to massive bidding wars and price spikes until the Fed put a screeching halt to all of it with rate hikes that resulted in the most significant one-year spike in mortgage rate history. How I look at rates is intertwined with how I look at the bond market.

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Housing Market Mortgage Marketing Inventory 543