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Why agents should personalize marketing

Housing Wire

Personalized marketing is on the rise in just about every sector. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in.

Agents 358
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Spring housing market gets more inventory

Housing Wire

10-year yield and mortgage rates Economic data created headline events last week that made the bond market go on a roller coaster with the GDP report, jobless claims and the Fed’s favorite inflation data, the PCE. However, for now, the labor market is getting softer, but not breaking. 2022: 19.2%

Inventory 498
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Secondary mortgage market adjusts to higher-for-longer rates 

Housing Wire

The housing market has been on a topsy-turvy roller-coaster ride in recent years that has been particularly neck wrenching since this past fall, fueled by stubbornly high inflation and a still-strong jobs market. Treasury market — jumping to as high as 121 in mid-April after ending March near 85.

Marketing 409
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Redfin’s losses grow amid difficult market conditions

Housing Wire

Redfin showcased pockets of growth in the first quarter of 2024 despite challenging housing market conditions. Market conditions recently got worse, but Redfin got better in the first quarter of 2024,” Glenn Kelman, CEO of Redfin, said in a statement. The brokerage posted revenue of $225.5 But it also reported a net loss of $66.8

Marketing 377
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A look back at HousingWire’s 2023 Marketing Leaders

Housing Wire

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. Click here to nominate someone.

Marketing 368
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Redfin’s agent payment plan expands to 25 new markets

Housing Wire

Redfin is expanding its Redfin Next agent payment plan into 25 new markets starting in August 2024. They also have all marketing expenses for listings paid for — including photography, staging, yard signs and other collateral materials. In an announcement on Friday, Redfin said that the payment plan would be rolling out Aug.

Agents 303
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Has the housing market peaked for the spring?

Sacramento Appraisal Blog

Has the spring market peaked? UPCOMING SPEAKING GIGS: 5/15/24 KW Roseville Event (open to real estate pros) 6/5/24 Marketing Mastermind (register here) 6/6/24 Golden 1 Credit Union (details TBA) 6/11/24 Elk Grove […] The post Has the housing market peaked for the spring? There is a good chance it has.