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National columnist examines CFPB reverse mortgage advertising data

Housing Wire

A national syndicated columnist has taken a closer look at the reverse mortgage product category after reviewing data from the Consumer Financial Protection Bureau (CFPB) about the industry’s advertising practices , and she says that the product can have utility for older Americans as long as a prospective borrower properly understands it.

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April Demo Day: Boost by Lone Wolf Real Estate Technologies

Housing Wire

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports.

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Rocket Mortgage strikes big advertising deal with Realtor.com

Housing Wire

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. ” Neither Rocket nor Realtor.com disclosed how much money the advertising program was worth, but both noted they had a lengthy business relationship.

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Prioritizing Your Clients

The Appraiser Coach

But how can you mitigate your workload without losing your good clients? It may not seem important now that things have slowed down, but now is the very exact time you should be preparing for changes that are bound to come again in the future. Take care of emails from good, loyal, easy-to-work-with clients (your “A” clients) first.

Clients 195
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Prioritizing client experience will be key for brokers in 2023

Housing Wire

In this current rate environment, borrowers are shopping more and realizing that it is cheaper and easier to go with a broker as opposed to large banks or retail shops that are constantly being advertised. Client experience should be your main priority. They are now seeing that they are the ones paying for those ads.

Clients 397
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Turn your record year into a record career by creating client-for-life relationships

Housing Wire

In this low interest rate environment, lenders are staying busy with high volumes and new clients. Ernie Graham: Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. EG: You create balance by focusing on quality.

Clients 441
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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung. .”