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Rocket Mortgage strikes big advertising deal with Realtor.com

Housing Wire

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. We send them a link to get digitally preapproved through Rocket Mortgage, and we alert the agent that they’re going through this flow.

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5 activities real estate agents should do every morning

Housing Wire

Use digital marketing channels such as email marketing, social media advertising, and search engine optimization (SEO) to generate leads and promote your listings. Implement targeted marketing campaigns: Dig into your CRM and develop targeted marketing campaigns to reach out to your SOI effectively.

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Judge in Zillow suit allows REX’s false advertising claims to stand

Housing Wire

Just days after awarding Zillow and National Association of Realtors (NAR) a major victory in their legal battle against REX Real Estate , the court made it clear that Zillow’s fight is far from over. A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.”

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Your business shouldn’t advertise for Memorial Day. Here’s why

Inman

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn't appropriate over May's annual three-day weekend.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

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Why It’s Important to Hire a Real Estate Agent

McKissock

Maybe you don’t want to work with a real estate agent to try and save some money, or you just think it won’t make much of a difference. If you’re trying to sell your home you really do need to consider all your options to make your sale a success and that includes using a real estate agent.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.