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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic.

Agents 429
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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Then, drive traffic to your home valuation page using social media or targeted advertising. They let you pay to “own “ your zip code at their home valuation page, homevalues.com, and do all the advertising work for you. Top tool: Market Leader Tools like Market Leader make driving sellers to home valuation pages easy.

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Are Open Houses Worth It?

Eppraisal

Historically, open houses have been a marketing staple for listing agents. Open houses can be an effective tool in a buyer's real estate market. In this age of technology, most buyers search online for homes rather than driving around on the weekends looking at open houses.

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As the market shifts to purchase, LOs get creative

Housing Wire

This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”.

Marketing 393
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Cadence Bank reaches settlement with DOJ over redlining

Housing Wire

At least $625,000 will be allocated to advertising outreach, consumer financial education, and credit repair initiatives, the DOJ said Monday. In the lender’s direct marketing and open house materials, the models were white. Specifically, Cadence will provide $4.17

Lending 393
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Get more real estate buyer leads in 2024

Housing Wire

It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

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5 Ways to Get to Know Your Community and Local Market

McKissock

While novice agents tend to focus more on open houses and cold-calling or spend copious amounts of money on print advertising, successful agents are able to cultivate referrals by working side-by-side with neighbors and collaborators.