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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 421
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 384
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eXp enters affiliated business agreement with Citrus Closing Group

Housing Wire

Real estate brokerage eXp Realty has entered into an affiliated business agreement with Orlando, Florida -based title fi r m Citrus Closing Group , according to an announcement on Thursday. “We Citrus Closing Group serves clients in the Florida counties of Lake Seminole, Osceola, Orange, and Brevard.

Business 407
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The grand reveal: RealTrends Verified and the 2024 brokerage rankings 

Housing Wire

I’m sharing a transformative announcement with you today, one that marks a new era for RealTrends and propels forward the vision of bringing transparency to what it means to be a top-performing real estate brokerage, team or agent. You work hard to serve clients and grow your business. You market your brand and business online.

Brokerage 421
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Brokerage showdown: Flat-fee vs. traditional real estate brokerage models

Housing Wire

In the competitive world of real estate recruitment, brokerages fight for the attention and loyalty of talented agents who can drive their success. As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage.

Brokerage 370
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Home equity investment startup Splitero launches its own real estate brokerage

Housing Wire

California-based home equity investment firm Splitero launched its own real estate brokerage , Splitero Homes, this week. Splitero’s business model allows homeowners to tap into up to $500,000 in upfront cash payments without income and credit score requirements or monthly payments.

Brokerage 410
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire.

Brokerage 410