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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 415
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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I The brokerage models have to adapt,” Saunders said.

Brokerage 398
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Here’s how brokerage valuation works

Housing Wire

Valuation in the residential brokerage industry has some characteristics that are unique when compared to other industries and businesses. First, the business of residential brokerage is highly dependent on the recruiting, retention and production of independent contractor sales agents. approach to value.

Valuation 417
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Proptech startup Courted grows its roster of brokerage partnerships 

Housing Wire

Co-founded by Sean Soderstrom, Dan Breitbach and Joe Urciuoli, the proptech company sells an AI-powered software platform to help real estate brokerages with their recruiting efforts. Courted identified three main problems with how brokerages have historically recruited agents. The company has expanded to 50 markets in the U.S.

Brokerage 416
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 383
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The Real Brokerage looks to build on 2023’s explosive growth

Housing Wire

With its supercharged growth over the past two years, it is no surprise that The Real Brokerage topped the 2024 RealTrends 500 Top Movers list for both transaction side count and sales volume. But for Real, which runs a virtual brokerage model with revenue sharing for its agents, the goal is to get better, not necessarily bigger.

Brokerage 454
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eXp, Compass top 2024 RealTrends Verified brokerage rankings for second year

Housing Wire

Each year, RealTrends Verified identifies the country’s most successful residential real estate brokerages, teams and agents – verifying transaction sides and closed sales volume for top-performing real estate brokerages — to give you the full picture of real estate performance.

Brokerage 417