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CHLA urges FHA’s equal treatment of homebuyers despite commission status

Housing Wire

The first is a contention that large swaths of first-time homebuyers, who already face major challenges to enter the housing market, will not be able to meet higher down payment thresholds necessary to pay the buyer’s agent commission when using FHA financing.

Sellers 396
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These LOs are TikTok sensations. They call a potential ban “unfortunate”

Housing Wire

Using trending videos, educational content and humor to reveal all the secrets about buying a house, Betley, known as @thatmortgageguy , has reached 870,000 followers and garnered 15.5 We get paid for it and we’ve monetized our brands tremendously,” Betley said in an interview. “I’ve million ‘likes’ on TikTok.

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Zillow launches consumer-generated builder review feature

Housing Wire

Buyer-generated content, including consumer reviews of builders, is now available on Zillow and will be viewable on builder profiles, community pages and paid new construction listings. In July, Zillow home shoppers expressed more interest in designing a new home, with page views in July to paid new construction listings up 81%.

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Keller Williams faces three lawsuits tied to its profit-sharing program 

Housing Wire

Both the Moulder and Bueker lawsuits — filed by the firm of Humphrey, Farrington & McClain, based in Independence, Missouri — focus on the contention that Keller Williams breached its contract with agents by retroactively altering the profit-share program.

Brokerage 497
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Aceable Agent Review: features, pricing, pros & cons

Housing Wire

Starting at: $99 Visit RealEstateU Upgrade Pick Kaplan 50+ years as a leading education provider Pre-recorded video content led by experienced industry leaders. Its courses engage students with interactive content, including quizzes, games and videos. Course content is fully narrated for a hand-free audio experience.

Agents 373
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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Improve your social media strategy Social media marketing is a powerful tool for real estate agents, with both free and paid options. Paid advertising on social media can also be a cost-effective way to target specific demographics or geographic areas, helping you to reach a wider or more targeted audience with your messages.

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Rick Webster to speak at HW Annual Oct. 3

Housing Wire

Paid Advertising : Younger marketers entering our space will bring knowledge of the latest digital marketing strategies. Strategies that are still impactful and well-balanced across paid, earned and owned channels. Content is still king in our industry. HousingWire: Anything else you’d like to add? 3-5 in Scottsdale.