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Opinion: There is a crucial need for real estate cybersecurity

Housing Wire

Real estate professionals handle a plethora of personal data from buyers and sellers, making them enticing targets for cyber threats. A breach not only leads to financial losses, but it also damages trust between agents and clients, tarnishing hard-earned reputations. Michael Lucarelli is the CEO and co-founder of RentSpree.

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5 activities real estate agents should do every morning

Housing Wire

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Regularly update content, share valuable insights about the local market, and interact with potential clients.

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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In addition to the monetary award, Real has also agreed to implement business policy changes as part of the settlement, including “clarifications about the negotiability of commissions, prohibitions on claims that buyer agent services are free, and the inclusion of listing broker compensation offers in communications with clients.”

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14 indispensable AI tools for real estate agents

Housing Wire

While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. Called RAIA, Offrs AI chat tool uses conversational AI trained by licensed agents to qualify leads for you. Need more examples?

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Panic! at the brokerage: Industry leaders plan next steps after NAR settlement

Housing Wire

Due to this, Edgerton and other industry leaders believe it is essential for agents to focus on training and education as the mid-July deadline looms just a few months away. He didn’t want himself and his agents in a place where the day came, and they didn’t know how to prove their value proposition or negotiate their worth with a client.

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Q1 2024 BrokerPulse: Leaders predict flat home prices, lower interest rates

Housing Wire

Brokers turn to robust agent training According to our survey, brokerage leaders aren’t sitting around waiting for change to occur. They are boosting their agent training programs to provide more transparency around compensation and how to have those discussions with buyers and sellers.

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Opinion: Prepare for a future without guaranteed shared compensation

Housing Wire

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Sadly, the understanding of the difference between a client and a customer is pitifully poor in our industry.

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