Housing Wire

MARCH 11, 2025

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. However, some sellers had complaints. You want to build an authentic, personal bond with the client.

Clients 320

Clients Real Estate Agent Real Estate Agents 320

Housing Wire

MARCH 31, 2025

Now, a new website , called Washington Homeowner Rights, is soliciting NWMLS home sellers in Washington state for a potential class action lawsuit. Specifically, they are reaching out to home sellers who experienced a price drop or significant days on market. Northwest MLS has declined to adopt those misguided, exclusionary rules.

Clients 272

Clients Brokerage Real Estate Sellers 272

Housing Wire

MARCH 17, 2025

If I see a client that is getting married, had a baby, or if someone’s sick in their family, I’m taking those conversations off social media. Instead of talking about how many houses you sold, tell a specific story about how you helped a seller navigate multiple offers or an appraisal issue.

Client Relationships 314

Client Relationships Clients Realtors Real Estate 314

Housing Wire

MAY 1, 2025

For others, theyre a disservice to sellers and a potential breach of fiduciary duty. For Willoughby, founder of The Jaymes Willoughby Team with Keller Williams Realty , off-market listings are a gamble that rarely pays off for sellers. Thats not looking out for the seller thats looking out for yourself. Lets be honest.

Agents 398

Agents Marketing Sellers Clients 398

Housing Wire

OCTOBER 29, 2024

In the latest episode of the RealTrending podcast , Amy Stockberger — broker-owner of Amy Stockberger Real Estate — joins Tracey Velt for a tantalizing conversation that covers her teamerage’s unique “Lifetime Home Support” model and other ways that agents can provide value to home buyers and sellers. Stockberger: It’s very omnipresent.

Real Estate 456

Real Estate Clients Agents Sellers 456

Housing Wire

MARCH 6, 2025

Understand why nurturing is essential, and check out my top seven lead nurturing strategies and best practices to help you convert more leads into clients this year. And NAR data shows that 81% of sellers and most buyers only interview one real estate agent! Events are not just for past clients! Why is lead nurturing important?

Real Estate 303

Real Estate Clients Real Estate Agent Agents 303

Housing Wire

MAY 5, 2025

Clients are pushing back, or need reassurance 42.6% of agents have experienced commission-related pushback from clients since the settlement took effect. felt clients thought commissions were simply too high. felt clients thought commissions were simply too high. Sellers resisting offering buy-side commissions.

Real Estate 344

Real Estate Agents Client Relationships Clients 344

Housing Wire

MAY 6, 2025

In the face of change, the industry has always innovated on behalf of buyers and sellers. NAR has announced new flexibility in the CCP for NAR-affiliated MLSs that gives sellers more choice about how and when their homes are marketed. Those decisions could directly impact every buyer and seller in your area.

Real Estate 348

Real Estate Sellers Clients Agents 348

Housing Wire

MARCH 25, 2025

-based Consumer Policy Center (CPC) warns that the common practice of percentage-based real estate commissions may be a financial disadvantage for home buyers and sellers. The report is titled How Percentage-Based Commissions Can Harm Home Buyers and Sellers and What They Can Do About It. The issue is backed by academic research.

Agents 349

Agents Buyers Sellers Real Estate 349

Housing Wire

SEPTEMBER 27, 2024

The majority of homebuyers are still expecting sellers to cover their agent’s compensation, according to The Real Brokerage ’s August 2024 agent survey. While it appears that most sellers are still offering some level of compensation, 12% of agents reported they were still unsure of what the emerging trend will be. 30 and Sept.

Sellers 511

Sellers Buyers Agents Brokerage 511

Housing Wire

NOVEMBER 21, 2024

Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

NOVEMBER 8, 2024

With Q4 in full swing, many realtors are seeing buyers and sellers paralyzed by high interest rates and stagnant inventories. Shallis, with over three decades of experience in the real estate industry has helped realtors, buyers, and sellers navigate all types of market conditions. Key Strategies for Realtors in Q4 1.

Realtors 370

Realtors Marketing Loan Officers Sellers 370

Housing Wire

NOVEMBER 1, 2024

Real estate agents and real estate brokers are both licensed real estate professionals who can assist buyers and sellers, but you should be aware of some key differences and state-specific distinctions. A real estate agent is a licensed professional who represents buyers or sellers in real estate transactions. Let’s dive in!

Real Estate 448

Real Estate Real Estate Agent Agents Brokerage 448

Housing Wire

FEBRUARY 1, 2025

HomeLight is an Arizona -based real estate platform designed to connect agents with clients. Agents reported that 27% of first-timer buyers requested mortgage rate buydowns from sellers. Other agents reported that the NAR settlement complicated things for buyers and sellers. 30 and Nov.

Buyers 479

Buyers Real Estate Agent Mortgage Real Estate 479

Housing Wire

APRIL 17, 2025

Despite following NWMLSs published rules, Compass IDX feed was suspended without warning impacting our clients and agents alike, Cris Nelson, a regional vice president for Compass, told Inman. Compass has also backed a website , called Washington Homeowner Rights, which is soliciting NWMLS home sellers for a potential class action lawsuit.

Law 418

Law Sellers Agents Clients 418

Housing Wire

OCTOBER 3, 2024

Conrad discusses best practices for transparent conversations between listing agents and sellers, the value of educating sellers on the new buyer agent compensation agreements , and ways to show your value as a professional agent. Velt chimes in and shares how important it is to be transparent with sellers.

Sellers 445

Sellers Agents Training Clients 445

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. Choose your moment!

Real Estate 423

Real Estate Real Estate Agent Agents Clients 423

Housing Wire

OCTOBER 29, 2024

And it is a little bit early, but some of the preliminary data I have looked at show that sellers are continuing to pay buyer agent compensation.” I think ultimately, though, sellers should be looking at their net (profit). The way you approach a change is really about your mindset.

Marketing 448

Marketing Real Estate Sellers Buyers 448

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. So, where do you start? In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

Real Estate 395

Real Estate Clients Tools Sellers 395

Housing Wire

DECEMBER 20, 2024

Despite 2025 housing market predictions changing fast , there are still key themes and trends for real estate leaders to watch to best serve their clients and business. From fewer people having children to the average age of a home seller going up, demographic trends are shifting. HW: Lets dive into some demographic shifts.

Real Estate 397

Real Estate Housing Market Marketing Realtors 397

Housing Wire

JANUARY 21, 2025

Skillful negotiations can not only help you build a more sustainable career they can also help you earn higher compensation, get more listings, and achieve more satisfying outcomes for your clients. Know your client’s desired outcome Sometimes, you may need to lose a battle to win the war.

Real Estate 368

Real Estate Clients Sellers Agents 368

Housing Wire

MAY 5, 2025

What the law says Real estate agents are obligated by professional ethical standards and the law to preserve confidential information about a client or property (or a sellers motivation for selling). When you have industry insights Theres a reason that real estate professionals need licenses to represent buyers and sellers.

Buyers 331

Buyers Real Estate Agent Real Estate Architecture 331

Housing Wire

MAY 8, 2025

But could listing a client’s property on a private network instead of the MLS really be considered a breach of fiduciary duty? Ive yet to see convincing data that says keeping a home off the market nets a better deal for the seller, Jaymes Willoughby of Keller Williams Realty told HousingWire in April.

Sellers 250

Sellers Law Legal Agents 250

Housing Wire

NOVEMBER 13, 2024

On Tuesday, the firm launched Compass Resort, a network for agents in vacation-home markets and clients searching for second homes. ” The resort network will provide agents and clients in these markets with additional support, as buyers and sellers operating in these places often expect a higher quality of service from their agents.

Agents 370

Agents Marketing Luxury Properties Real Estate 370

Housing Wire

JANUARY 24, 2025

Final Offer’s new feature gives agents a new avenue of communication with clients looking for unique listings. According to the company, PX allows agents to share “pre-market” and “off-market” properties with clients via a private channel.

Marketing 369

Marketing Agents Clients Real Estate 369

Housing Wire

AUGUST 13, 2024

As more brokerages and agents contemplate moving away from a cooperative compensation model , many are grappling with some tough questions, the most vexing probably being: What do I do if a seller is only willing to contribute part of the buyer broker’s fees, or none at all? In some cases, the buyer will be like, ‘I know I promised you 2.5%

Clients 482

Clients Agents Buyers Sellers 482

Housing Wire

MAY 13, 2025

Todays buyers and sellers want more and real estate professionals who evolve their approach will be the ones who thrive. While this remains a core function, todays buyers and sellers will begin expect more. Together, this partnership doesnt just help clients buy homes it helps them build lasting wealth.

Real Estate 329

Real Estate Clients Real Estate Agent Agents 329

Housing Wire

DECEMBER 10, 2024

Ive been doing this since 2005 and I tell clients that Ive never seen a market like this, so we have to navigate it together. But on a comparable home, another of her clients had an offer below the asking price accepted. Its a symptom of a market thats transitioning away from sellers. It’s just become a more common theme.

Housing Market 370

Housing Market Marketing New Listings Sellers 370

Housing Wire

MARCH 3, 2025

Earnouts From Sellers perspective, earnouts can be an opportunity to be paid more for the business over a period of time or, alternatively, an unnecessary holdback of part of the purchase price. To backstop some of those indemnification obligations, there will likely be an indemnification escrow agreement.

Mortgage 403

Mortgage Sellers Buyers Business 403

Housing Wire

MAY 20, 2025

Listings that dont align with these standards wont be published on Zillow or Trulia for the life of the listing agreement between that listing broker and seller. The listing standards also allow for office exclusives , as long as the homeowner signs a seller disclosure form. Zillow announced these new listing standards in early April.

Brokerage 333

Brokerage Agents Realty Sellers 333

Housing Wire

MAY 21, 2025

Buyers and sellers are more informed and more skeptical than ever. Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients. Buyers and sellers are more informed and more skeptical than ever.

Real Estate 370

Real Estate Lending Agents Buyers 370

Housing Wire

MAY 8, 2025

As the company looks to leverage this technology to help agents be more efficient, the real Poleg told investors and analysts that it is currently testing real-life conversations between Leo and potential buyers and sellers. According to Poleg, this helps agents deliver a more connected, transparent financing experience for clients.

Real Estate 369

Real Estate Real Estate Agent Agents Technology 369

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage 397

Brokerage Real Estate Realty Clients 397

Housing Wire

AUGUST 5, 2024

eXp Realty recently released forms that make it clear it is firmly up to the seller to decide whether or not they will offer buyer broker compensation. In the spirit of this arrangement, Real President Sharran Srivatsaa said the firm is leaving it up to sellers as to how and if they advertise offers of buyer broker compensation. “It

Sellers 468

Sellers Buyers Agents Advertising 468

Housing Wire

APRIL 10, 2025

Sellers and servicers can be in continuous contact with their borrowers throughout the loan’s lifecycle. This creates an opportunity to get to know and understand clients’ financing needs. What trends are you seeing now, and how is Arbor helping clients with those shifts?

Investors 468

Investors Real Estate Finance Realty 468

Housing Wire

MARCH 11, 2025

The seller mentioned they were now living out of state and wanted to re-evaluate their approach with a new agent, potentially adjusting both the price and marketing strategy. Their Hotmail email address used their name nothing seemed suspicious there and while their phone number was unlisted, which wasnt unusual for higher-profile clients.

Real Estate Agent 333

Real Estate Agent Real Estate Agents Sellers 333

Housing Wire

MARCH 3, 2025

And while most of the talking points espoused on both sides of the debate remain fairly consistent, those who are in favor of the policy have recently started to claim that an agent who doesnt list their sellers properties on the MLS may be exposing themselves to legal liability. Those who dont want CCP are putting a restraint on trade.

Legal 329

Legal Sellers Realtors Agents 329