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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real estate agents’ 12-month prospecting plan

Housing Wire

You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. March: Think tax time, free CMAs, and closing statements that you can send to last year’s clients. Door-knock your neighborhood prior to your open houses with red, white, and blue candy and flags.

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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. Just this week, NAR reported that a real estate agent in Draper, Utah, was showing what she thought was a vacant house for sale to a potential buyer.

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Automating client engagement Lead engagement is another crucial element of any real estate business.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. As real estate professionals, we know this. Set, and stick to, client retention goals.

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Real estate agents: it’s time to prospect expired listings

Housing Wire

Secret: Many of our coaching clients can set one expired appointment per day, take two listings per week, and are grossing over $1 million per year. You can sell that listing, generate buyers from your marketing, open houses, and prospecting around that listing, then lather, rinse, and repeat.