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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. March: Think tax time, free CMAs, and closing statements that you can send to last year’s clients.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024.

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Automating client engagement Lead engagement is another crucial element of any real estate business.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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Real estate agents: it’s time to prospect expired listings

Housing Wire

Your job in real estate is to be a problem solver. There is no greater problem for a motivated seller than figuring out why their home didn’t sell! You are a real estate professional , they have a home to sell. The agent you would have competed against has failed to sell the home. Don’t wing it.

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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. As real estate professionals, we know this. Set, and stick to, client retention goals.

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