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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. As September is Realtor Safety Month, the National Association of Realtors has released its 2020 Member Safety Report. Those fears are not unfounded.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. As real estate professionals, we know this. Set, and stick to, client retention goals.

Clients 259
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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Data analysis allows real estate agents to focus their marketing efforts (and budget!) Visit Top Producer Related Articles The 9 top real estate lead generation companies for 2024 6 best real estate lead generation websites for 2024 The ultimate guide to real estate lead generation ideas for 2024 2.

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Getting referrals and cozying up to the sell side Mike Kortas, CEO at NEXA Mortgage , sent a clear message to the over 2,300 mortgage LOs at his mortgage brokerage: “Keep your eyes open, keep your ears open, listen for opportunities that are going to present themselves, and be ready to assist more buyers.

Buyers 504
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2024 is not the year to cut corners on staging — here’s why

Housing Wire

While most Realtors will die on the hill that staging should never be cut out of the home selling strategy, this year it’s even more important. As a listing agent , I pay for both a staging consultation and staging items as needed. I pay for the first month of staging for my clients.

Realtors 431
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How rookie agents are faring during the pandemic

Housing Wire

When the restaurant Tom Hunt worked at as a server temporarily shut down during the spring of 2020 due to the COVID-19 pandemic, he decided it was the right time to pursue his longtime desire of becoming a real estate agent. At the close of 2019, the National Association of Realtors had 1.4 million members.

Agents 384