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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. There are several categories of events. Events you create, promote, and manage yourself, events that you can sponsor which are created by others, and smaller get-togethers with select groups from your list.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Buyer’s agents who can find their clients a home that’s not even on the market are instant heroes. Send this letter to apartment complexes and past rental clients you’ve worked with.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

As an added benefit, social media provides a space for client testimonials and reviews, which are invaluable for building an agent’s reputation and encouraging referrals. To convince clients to list with you, you’ll need a well-honed sales pitch explaining the benefits of working with you. Visit RealGeeks 6.

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Strategies for securing listings in today’s housing market

Housing Wire

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. Join today with an HW+ Membership !

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Get more real estate buyer leads in 2024

Housing Wire

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. It’s packed with stylish templates for social media, events and more. LCA’s standout feature?