article thumbnail

The pandemic broke open houses. Can a financial downturn fix them?

Inman

Open houses have been on the decline for decades, with the typical seller hosting only one open house event. However, data shows the current downturn could breathe new life into the practice.

article thumbnail

‘Longest open house ever’ lasts 64 hours, raises $40K for Alzheimer’s

Inman

Since then, Olson has raised more than $40,000 for the Alzheimer's Association through several record-breaking open house events. Fargo-based agent Kyle Olson lost his father to Alzheimer's in 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. There are several categories of events. Events you create, promote, and manage yourself, events that you can sponsor which are created by others, and smaller get-togethers with select groups from your list.

article thumbnail

Songs for a Successful Open House

McKissock

Specific songs can excite fans before a big sporting event, relax people in stressful situations, or inspire people to dance, create — or even buy. These findings could also indicate that playing the right kind of music during your open house could improve your sales rate in real estate. Best Tunes for Your Open House.

article thumbnail

Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Hosting an exclusive neighbor preview the hour before your public open house accomplishes a few things: it makes the neighbors feel special, gives them permission to be nosy, and allows you more face time with future potential sellers while demonstrating to them that you go above and beyond for your seller clients.

article thumbnail

9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

I’ve been building my social media presence consistently for about three years now and am finally at the point where people recognize me in my neighborhood, at open houses, and at Realtor® events. These virtual events allow to reach a wider audience while engaging with potential sellers in a dynamic, interactive environment.

article thumbnail

Why there are so few real estate agents of color

Housing Wire

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. HW+ includes weekly long-form digital content, HousingWire Magazine, access to HousingStack, and free admission to all HousingWire virtual events. Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent.