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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. There are several categories of events. Events you create, promote, and manage yourself, events that you can sponsor which are created by others, and smaller get-togethers with select groups from your list.

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Real estate agents: Do these 5 things in the next 3 months

Housing Wire

Don’t look at the names in your past client and sphere list and assume they would not do something. Life events happen. Commit to two open houses per week Maximize the return on those open houses. Hold open houses on weekdays too if you don’t have enough. Stop by to see a past client.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

To help, we put together this guide to walk you through our nine-step system to recruit, nurture, and retain producing agents in 2024. Here are two proven strategies top recruiters use to find out what local agents want from a brokerage: Networking The best way to find out what different types of agents want from a new brokerage?

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 411
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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. As real estate professionals, we know this. Set, and stick to, client retention goals.

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