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14 real estate trends Gen Z buyers are looking for

Housing Wire

Homes that are not visually appealing may not get attention from Gen Z, so agents should help these buyers see the renovating and redecorating possibilities to match their personal aesthetic. Easy renovations are key For spaces that might not be immediately appealing, Gen Z wants those that can be easily renovated.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. Interactive virtual tours In contrast, interactive virtual tours offer a highly engaging and immersive experience for clients.

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How reverse mortgages could improve financial stability for older homeowners

Housing Wire

HousingWire: As interest rates rise and borrowing becomes more expensive, how can offering reverse mortgages help lenders provide clients with a stable cash flow in an otherwise volatile market? What can lenders do to dispel this common misconception with their clients?

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Opinion: The role of the LO will soon be very different

Housing Wire

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them. The lender’s role in succeeding by helping its LOs succeed.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

I can also provide expert advice about renovations and the potential return on investment — where to get the biggest bang for your buck — or simply answer any questions you have about the market. With Wise Pelican, you can try both — it’s a fantastic resource for beautifully designed postcards and letters.

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Finance of America to acquire Parkside’s wholesale biz

Housing Wire

The acquisition of Parkside’s wholesale business comes roughly one month after Finance of America’s acquisition of Renovate America’s Benji business , an expansion into the home improvement lending space. The firm said Tuesday it expects to make additional acquisitions in the future.

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