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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 341
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Zillow victorious in false advertising suit with discount brokerage

Housing Wire

Real estate giant Zillow came out victorious in its years-long legal battle with discount brokerage REX Real Estate. District Court in Seattle determined that Zillow did not make deceptive change to its only agent listings that forced REX Real Estate to go out of business. In mid-May 2022, REX ceased its brokerage operations.

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White-label brokerage Side achieves unicorn status

Housing Wire

San Francisco-based real estate brokerage Side announced Monday that they raised $150 million, ushering in a new phase for the four-year-old company. For example, top Beverly Hills luxury producer Ben Bacal started the brand “Revel Real Estate” under the Side brokerage. How to Diversify Your Brokerage to Weather Economic Hardship.

Brokerage 369
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How to build a comprehensive real estate online presence

Housing Wire

And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Trust your instincts, but generally avoid flat, bright colors or busy patterns.

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Thriving in 2024: Conquering leadership at home and in business

Inman

Explore a wealth of expert insights and strategies designed to navigate the balance of leadership between your personal life and business and what it means to be successful in both.

Business 153
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10 ways to use virtual reality technology in your real estate business

Housing Wire

The following list of ten ways to use VR in real estate could forever change the way you do business. Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities.

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

I am a big believer in developing a brand for your real estate business from Day One. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. Think this is something you can ignore? Think again.