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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023.

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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 323
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Opinion: Why aren’t more commercial brokerages seeking affiliated arrangements?

Housing Wire

Let’s face it: joint ventures (JVs) and affiliated business arrangements (ABAs) are all the rage in the residential real estate space right now. In fact, there aren’t many mortgage lenders, builders or real estate brokerages that haven’t at least fleetingly entertained the notion. And why not? Not to mince words: title is hard.

Brokerage 356
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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Referral business is crucial to your bottom line as an agent. Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

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8 best real estate marketing companies to boost your business in 2024

Housing Wire

Ahead, we list the best real estate marketing companies to help you grow your business. Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it. From $0.91

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How to build a comprehensive real estate online presence

Housing Wire

And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Trust your instincts, but generally avoid flat, bright colors or busy patterns.

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Brian Icenhower on impact of commission lawsuits and low volume

Housing Wire

The recent commission lawsuits have had a profound impact on real estate agents and brokerages as they face increased scrutiny and pressure to provide more transparency in their commission structures and potential conflicts of interest. HousingWire: What was the catalyst for starting Icenhower Coaching and Consulting?

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