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Planning for retirement: Essential strategies for real estate agents

Housing Wire

As a real estate agent , you’re in the business of helping people plan for their future — whether it’s helping prospective buyers find their forever home, starter house , or next investment property. But it can be even more difficult for real estate agents since many are self-employed.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

Brokerage 325
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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

I am a big believer in developing a brand for your real estate business from Day One. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. Think this is something you can ignore?

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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. Nartey also serves as Real’s national growth leader.

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