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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Ketchmark countered this with the fact that nothing on the slides designated things as a model.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

The following list of ten ways to use VR in real estate could forever change the way you do business. Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

Whether you’re looking to stay informed or motivated, gain market insights, or learn strategies from the masters — our list of the best real estate podcasts for agents can help you level up your business in 2024. From a free Masterclass training to an online course, they offer plenty of valuable content that won’t cost you a dime.

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9 tips for high-converting real estate landing pages

Housing Wire

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. Use quantifiable data, such as your total volume of sales or number of years in the business, to demonstrate your credibility.

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Opinion: Beware of the hidden losses of real estate mergers and acquisitions

Housing Wire

As someone who worked for a large, nationally branded brokerage for 30+ years, I had a front-row seat to many mergers and acquisitions. Owning a brokerage isn’t what it used to be More and more aging broker-owners are considering retiring or moving on from real estate. I would love to say they all went well, but they didn’t.

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7 money moves to make now for a prosperous 2024

Housing Wire

Create a business holiday spending plan If you don’t already have a business holiday budget, consider what you can realistically afford to spend. Use your business credit card rewards If you use business credit cards , they probably offer rewards, like points for travel, purchases and gift cards.