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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 325
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Zillow victorious in false advertising suit with discount brokerage

Housing Wire

Real estate giant Zillow came out victorious in its years-long legal battle with discount brokerage REX Real Estate. District Court in Seattle determined that Zillow did not make deceptive change to its only agent listings that forced REX Real Estate to go out of business. In mid-May 2022, REX ceased its brokerage operations.

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Cracking the code on marketing to the Realtor channel

Housing Wire

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. HousingWire: What’s happening right now in the Realtor world that lenders should know more about? This has created an environment of scarcity.

Realtors 317
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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

“I was sitting on my couch and I saw Michael on CNBC calling us a cartel, saying that we take money that doesn’t belong to us, and I was infuriated at that rhetoric and I was infuriated at what that infers about Realtors,” Lamacchia said. “It It dehumanizes Realtors and turns us into money-making machines.”

Realtors 402
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Texas Realtor who stormed Capitol responds to backlash

Housing Wire

A week after the insurrection at the Capitol, Frisco, Texas-based Realtor Jenna Ryan released a statement condemning the violence, even after multiple videos and photos surfaced – including ones that she filmed herself – of Ryan participating in the insurrection. Real Estate Tech Virtual Demo Day.

Realtors 527
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Maryland home seller files commission lawsuit in Missouri

Housing Wire

The complaint argues that the NAR and the brokerage defendants collude “to impose, implement and enforce anticompetitive restraints that cause home sellers to pay inflated commissions on the sale of their homes, in violation of federal antitrust law.” “Because this blanket offer must be made available to every buyer-broker using the MLS (i.e.,

Sellers 371
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Video marketing platform Roomvu launches in the U.S. 

Housing Wire

It was a part of the 2022 REACH Canada Cohort, a technology scale-up program backed by the National Association of Realtors (NAR). By leveraging artificial intelligence to produce customizable, hyper-local videos for Realtors, Roomvu is setting a new standard for property marketing,” Thompson said.

Marketing 341