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25 books real estate leaders are reading today

Housing Wire

Looking for a book to push your mindset to positivity? In the Q2 2023 BrokerPulse survey , RealTrends asked real estate leaders what books they’re reading for motivation, inspiration and leadership advice. The book uses author’s anecdotes alongside scientific research to teach you how to create a grateful attitude.

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Reevaluating your origination tools? Here’s where to start

Housing Wire

With the recent downturn in volume of new originations, many lenders are using this time to take inventory of the available tools geared toward risk mitigation and workflow optimization. Predictably, this changes the risk profile of the overall book of business. The post Reevaluating your origination tools?

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14 Best Commercial Real Estate Investment Blogs, Books & Podcasts

The Robert Weiler Company

Every year, new commercial real estate investment blogs and podcasts are started and books published. As a top commercial real estate company in Columbus, Ohio , our expert CRE team frequently reviews various CRE blogs, books, and podcasts to ensure we stay at the top of our game. READ: 5 “Must Read” Books for CRE Investors.

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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

Every loan on your book matters more than ever; the next lead you have is your most important. Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink.

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Get more real estate buyer leads in 2024

Housing Wire

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Use this tool: Market Leader Market Leader is like your all-in-one tool for real estate leads. Use this tool: FloDesk Looking for a way to make your brand pop? The best part?

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Hope Through Housing uses MLK Grant to fund after school programs

Housing Wire

In 2022, they were the recipients of an MLK grant which will be used to fund their youth development initiative. The MLK grant we received last year is helping to enhance our youth development initiatives in the Houston area. HW: Which of Hope Through Housing’s Accomplishments this past year are you most proud of?

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

I am a big believer in developing a brand for your real estate business from Day One. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. A great brand is a valuable tool, and it’s worth protecting.