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25 books real estate leaders are reading today

Housing Wire

Looking for a book to push your mindset to positivity? In the Q2 2023 BrokerPulse survey , RealTrends asked real estate leaders what books they’re reading for motivation, inspiration and leadership advice. The book uses author’s anecdotes alongside scientific research to teach you how to create a grateful attitude.

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Why agents should personalize marketing

Housing Wire

Personalized marketing is on the rise in just about every sector. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in.

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Keller Williams launches AI-powered real estate assistant

Housing Wire

Keller Williams Realty has launched a real estate assistant that is powered by generative artificial intelligence (AI) and is trained on the company’s proprietary models, systems, books and training resources. “We

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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

Every loan on your book matters more than ever; the next lead you have is your most important. Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink.

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Redfin expands agent compensation plan to seven new markets

Housing Wire

Redfin is expanding an agent compensation plan it launched last year by adding seven new markets starting in May, the national real estate brokerage announced Thursday. Beginning May 5, Redfin Next will be available in seven markets outside the Golden State —including Chicago, Connecticut, Dallas, Miami, New York City, Washington, D.C.,

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5 steps to succeed as a real estate agent in a down market 

Housing Wire

Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented. But what happens to real estate agents when the market shifts and goes down? Read about what’s going on in the market.

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The tough market mindset: Compete or combine forces?

Housing Wire

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run. It’s time that tech providers took a page from the book of the people they serve.

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