The Appraiser Coach

JULY 25, 2023

But how can you mitigate your workload without losing your good clients? It may not seem important now that things have slowed down, but now is the very exact time you should be preparing for changes that are bound to come again in the future. Take care of emails from good, loyal, easy-to-work-with clients (your “A” clients) first.

Clients 195

Clients Business Appraisal Design 195

Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 441

Marketing Real Estate Real Estate Agent Realtors 441

Housing Wire

JUNE 6, 2023

Barnes, a branch manager at Mann Mortgage , recently had a client who planned to live in a new home for five years before selling it. The client requested a cost analysis to compare monthly payments on a mortgage at 7.5% In that client’s case, it made sense to pay to do a permanent buy down,” Barnes said. versus a 6.5%

Loan Officers 384

Loan Officers Clients Buyers Sellers 384

Housing Wire

JUNE 22, 2022

Hackers stole the personal information of 1,547,169 clients of Michigan-based Flagstar Bank in December, according to a document sent by the financial institution to the Office of the Maine Attorney General. With Flagstar, it is entering a shrinking mortgage market. million clients appeared first on HousingWire. 3 and Dec.

Clients 410

Clients Law Mortgage Business 410

Inman

FEBRUARY 12, 2024

Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar.

Clients 147

Clients Real Estate Marketing Agents 147

Housing Wire

OCTOBER 13, 2023

Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented. But what happens to real estate agents when the market shifts and goes down? Read about what’s going on in the market.

Real Estate Agent 479

Real Estate Agent Real Estate Agents Marketing 479

Housing Wire

OCTOBER 16, 2023

HousingWire recently spoke to Alex Elezaj, chief strategy officer at UWM , about the work independent mortgage brokers can do right now to prepare for when rates drop and how to go above and beyond for clients. HousingWire: Why should independent mortgage brokers embrace today’s market? AE: The reality is, nobody wants a mortgage.

Business 421

Business Real Estate Agent Marketing Clients 421

Housing Wire

OCTOBER 27, 2022

What advice do you have for brokers navigating this market? Now is not the time to sit back and wait for market conditions to improve. Client experience should be your main priority. In today’s market, the borrower you’re working with right now will likely do another loan in the next couple of years when rates go down.

Clients 397

Clients Retail Advertising Tools 397

Housing Wire

JANUARY 5, 2024

Few things affect the real estate market more than the rise and fall of interest rates , which has a ripple effect that directly influences everything from buyer behavior to market trends. How interest rates impact your clients Let’s look at how interest rates can impact buyers, sellers or homeowners looking to refinance.

Real Estate 441

Real Estate Agents Marketing Sellers 441

Housing Wire

DECEMBER 20, 2023

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung.

Loan Officers 458

Loan Officers Clients Law Legal 458

Housing Wire

SEPTEMBER 15, 2020

In this low interest rate environment, lenders are staying busy with high volumes and new clients. Ernie Graham: Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. EG: You create balance by focusing on quality.

Clients 441

Clients Loan Officers Advertising Business 441

Housing Wire

FEBRUARY 16, 2024

To take advantage of the shifting market, two key areas that loan originators should be focusing on are “nurturing and cementing relationships with preapproved borrowers,” said Tim Braheem, founder and chief content creator of The Loan Atlas. Braheem aims to have 1,000 members by the end of the year compared to the current group of 140.

Mortgage 410

Mortgage Marketing Loan Officers Training 410

Housing Wire

FEBRUARY 29, 2024

Serhant used this story to illustrate how he manifested this deal by religiously following up with the client. Since then, he has helped the same client purchase multiple properties and has gained loyalty for life. Dina Goldentayer, the top Miami -based Douglas Elliman agent, shared her spin on this advice. “I It is super random.

Agents 441

Agents Real Estate Real Estate Agent Marketing 441

Housing Wire

NOVEMBER 15, 2023

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Right now, people are craving face time, so why not offer real estate agents and networking peers that opportunity?

Real Estate Agent 421

Real Estate Agent Marketing Mortgage Real Estate 421

Housing Wire

MARCH 21, 2024

Redfin is expanding an agent compensation plan it launched last year by adding seven new markets starting in May, the national real estate brokerage announced Thursday. Beginning May 5, Redfin Next will be available in seven markets outside the Golden State —including Chicago, Connecticut, Dallas, Miami, New York City, Washington, D.C.,

Agents 421

Agents Marketing Brokerage Real Estate 421

Inman

MARCH 20, 2023

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected.

Clients 148

Clients Development Marketing Agents 148

Housing Wire

NOVEMBER 8, 2021

First, he has his clients lender call the listing agent. This is an absolute must, especially in the market right now as it gives the lender an opportunity to fill the listing agent in on the buyer’s background and how the VA loan process works,” Pascoe explained. That never happens when a VA loan is involved.

Clients 397

Clients Agents Buyers Sellers 397

Inman

APRIL 6, 2023

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advising them on their transaction.

Clients 148

Clients Marketing Brokerage Agents 148

Appraisal Buzz

MAY 24, 2021

Andrew “Andy” Spicer recently joined non-agency lender Deephaven as vice president of client development, correspondent. In his new role with Deephaven, Spicer’s goal is to help correspondents improve market share with innovative non-agency.

Development 370

Development Clients Mortgage Lending 370

Inman

OCTOBER 27, 2023

Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads.

Clients 176

Clients Marketing Brokerage Agents 176

Housing Wire

JULY 20, 2023

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370

Housing Wire

DECEMBER 5, 2023

The National Association of Realtors (NAR) has a new chief marketing and communications officer. The trade group announced Tuesday that Suzanne Bouhia would lead NAR’s marketing and communications group starting Dec. With more than 25 years of experience, Bouhia is a marketing and communications veteran.

Marketing 431

Marketing Real Estate Agent Real Estate Agents 431

Housing Wire

FEBRUARY 28, 2021

Our clients retain as high as 65% or more of their past customers. The result is that for every $1 our clients pay us, we return $20 of profit to them,” says Kutsishin. Lenders need to figure out now how they will retain borrowers in this increasingly competitive market. Last year, lenders originated over $3.7

Clients 384

Clients Home Value Design Tools 384

Inman

MARCH 1, 2024

Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes.

Marketing 180

Marketing Clients Agents 180

Housing Wire

NOVEMBER 3, 2023

When it comes to marketing your real estate business, video is king. Here are 13 video marketing best practices for your real estate business. Understand your audience Your video marketing strategy starts with your audience. Market to different generations by sharing videos across platforms, where possible.

Real Estate 545

Real Estate Business Marketing Real Estate Agent 545

Housing Wire

APRIL 20, 2023

Nominations for HousingWire’s Marketing Leaders award are now open through Friday, April 21, 2023. Click here to nominate someone you know — a client, colleague, boss or friend — it can even be you! And in today’s current housing market, a successful marketing plan can make or break an organization.

Marketing 384

Marketing Real Estate Technology Housing Market 384

Housing Wire

SEPTEMBER 14, 2023

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run. All this to say, the future is connected. Real estate is facing a lot of uncertainty right now.

Marketing 421

Marketing Advertising Real Estate Agents 421

Inman

SEPTEMBER 21, 2023

Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event. In today’s economy, every dime matters.

Clients 168

Clients Decorating Agents Marketing 168

Housing Wire

DECEMBER 27, 2022

Marty Green thinks of the housing market in 2022 as two very different movies. But the housing market in the second half of 2022? By September, a full-fledged housing market recession had set in. The 2002 housing market has been a tale of two halves,” said Green. A mortgage rate lockdown freezes the housing market.

Housing Market 527

Housing Market Marketing Real Estate Agent Real Estate 527

Housing Wire

DECEMBER 11, 2023

After a successful launch of its new agent pay structure in Los Angeles and San Francisco in late October, Redfin announced Monday that it was expanding the new pay structure to its San Diego and Orange County markets. Redfin agents in all other markets will continue existing under the firm’s existing pay plan.

Marketing 421

Marketing Agents Brokerage Real Estate 421

Housing Wire

NOVEMBER 23, 2022

The seller, who struggled to find a buyer in a cooled down housing market, agreed to deposit a lump sum payment into an escrow account at closing – ultimately saving Davis $6,900 in monthly payments in the first two years. It gives the buyer and seller the feeling of beating the mutual enemy, ‘the market,’ and gaming the system.”.

Buyers 473

Buyers Marketing Sellers Loan Officers 473

Housing Wire

SEPTEMBER 27, 2023

Despite mass layoffs in the wake of the Federal Reserve’s fight against inflation, mortgage professionals still see opportunities in the market. Industry workers didn’t pull back on investing in professional development, with the majority (51%) spending money to reach potential clients. in events to garner business.

Housing Market 421

Housing Market Mortgage Marketing Inventory 421

The Appraiser Coach

JULY 25, 2023

When the pandemic hit us full force in 2020, business skyrocketed. We had never been busier! If I had tried to do everything the same way I. Read More

Clients 195

Clients Business Inspection Advertising 195

Inman

MARCH 7, 2024

If your client is frustrated by a lowball appraisal, even when they've done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes.

Clients 135

Clients Appraisal Marketing Agents 135

Housing Wire

APRIL 23, 2024

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 405

Tools Real Estate Training Real Estate Agent 405

Housing Wire

MAY 17, 2023

Rocket Mortgage ‘s top executives believe the mortgage market is near the bottom, which means a recovery may be on the horizon soon. Flávia Furlan Nunes : Where is Rocket in its journey of becoming a fintech and reducing the cost to acquire a client? There are different client acquisition costs based on different products.

Marketing 370

Marketing Clients Mortgage Business 370

Inman

JULY 28, 2023

Representation matters when marketing to the 26 percent of people with disabilities. In part four of her series, Rachael Hite looks at ways to make your marketing more meaningful.

Clients 146

Clients Marketing Agents 146