Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. Here’s an example of a post that targets empty-nesters with an emotional hook.

Real Estate 394

Real Estate Marketing Tools Contracts 394

Housing Wire

NOVEMBER 5, 2023

In an ever-changing real estate market, agents are looking for the best way to generate leads. 8 circle prospecting ideas — a deep dive 8 effective circle prospecting scripts 9 pro tips for expert-level circle prospecting 3 circle prospecting tools What is circle prospecting? Buying leads is easy but expensive.

Real Estate 206

Real Estate Tools Real Estate Agent Agents 206

Real Estate News

SEPTEMBER 12, 2023

The MLS's 100,000+ subscribers will gain access to integrated advertising and social media tools to boost their online presence.

Advertising 235

Advertising Tools Marketing 235

Housing Wire

MAY 22, 2024

Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation. The firm said it is doing this to ensure Real Luxury members stand out.

Clients 383

Clients Agents Real Estate Agent Brokerage 383

Housing Wire

SEPTEMBER 14, 2023

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run. All this to say, the future is connected. Real estate is facing a lot of uncertainty right now.

Marketing 366

Marketing Advertising Real Estate Agents 366

Housing Wire

JANUARY 25, 2024

Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner found himself working for the lender in the wake of its acquisition of American Advisors Group (AAG), and Moschner previously told RMD about his journey to the position and the “intoxicating” opportunity he sees in the reverse mortgage space. So, that’s really it.”

Marketing 333

Marketing Mortgage Tools Finance 333

Housing Wire

MARCH 22, 2024

While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 360

Real Estate Sellers Real Estate Agent Tools 360

Housing Wire

SEPTEMBER 11, 2023

By outsourcing the management of rental pricing to RENTmaximiser, Yardi’s rent-setting tool, property management companies failed in complying with the antitrust laws, according to the lawsuit. Defendants who agree to use RENTmaximizer understand that its purpose is to foil the operation of the competitive market.”

Landlords 385

Landlords Property Management Advertising Law 385

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Ahead, we’ll go over some traditional and more innovative marketing tactics.

Real Estate 364

Real Estate Tools Open Houses Advertising 364

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 323

Advertising Real Estate Agent Real Estate Agents 323

The Appraiser Coach

DECEMBER 26, 2023

I’ve used a number of communication tools over the years. But it didn’t have the one feature that I have always looked for in a communication tool: the walkie-talkie feature. I started with Heytell, and loved the walkie-talkie feature. I used that program for several years before moving to Voxer, which had a similar feature.

Tools 150

Tools Appraisal Inspection Advertising 150

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Advertising 350

Advertising Real Estate Tools Sellers 350

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Real Estate 358

Real Estate Buyers Tools Real Estate Agent 358

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success. From $0.91

Real Estate 345

Real Estate Business Real Estate Agent Marketing 345

Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal.

Real Estate 331

Real Estate Clients Tools Contracts 331

Housing Wire

DECEMBER 10, 2020

The pandemic has caused a shifting renter trend that is greatly impacting the real estate market. As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. Solutions in an Unusual Housing Market.

Housing Market 424

Housing Market Marketing Agents Tools 424

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. In August, it will introduce new tools, including enhancements to its proprietary listing management software. Starting Aug. Previously, this status was limited to 21 days, but starting Aug.

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Agents Advertising Real Estate Agent Buyers 309

Housing Wire

FEBRUARY 11, 2022

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 379

Marketing Real Estate Agent Loan Officers Advertising 379

Housing Wire

DECEMBER 6, 2023

With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. In this article Overview: Best Real Estate Software for 2024 PropertyBase Market Leader Wise Agent Zurple BoomTown!

Real Estate 352

Real Estate Agents Real Estate Agent Tools 352

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. Second, most real estate agents are people people.

Realtors 317

Realtors Real Estate Agent Marketing Advertising 317

Housing Wire

FEBRUARY 7, 2024

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients. I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.”

Mortgage 354

Mortgage Advertising Clients Design 354

Housing Wire

APRIL 16, 2024

I’m trying to understand all things housing with the market being so crazy these days.” Hume said that reverse mortgages can be expensive compared to other home equity-tapping tools. “A I was wondering if you guys could explain reverse mortgages,” the listener asked the group.

Mortgage 403

Mortgage Advertising Tools Marketing 403

Housing Wire

JANUARY 10, 2024

In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

Real Estate 319

Real Estate Real Estate Agent Tools Agents 319

Housing Wire

MARCH 21, 2024

More people seem to be aware of the potential utility that a reverse mortgage could provide for older homeowners, including as a tool to age in place and to provide greater cash flow in retirement. That’s a problem that’s solved with content, with influencers, PR, marketing, advertising and messaging.

Mortgage 350

Mortgage Property Taxes Advertising Finance 350

Housing Wire

OCTOBER 17, 2023

Best real estate websites for lead generation: At-a-glance Real estate websites for lead generation Starting Price Best for Placester $79/month Done-for-you support team and marketing services PropertyBase $79/month Lead scoring and creating “sticky” customer relations Sierra Interactive Inquire Advanced IDX feed integration iNCOM $49.95

Real Estate 371

Real Estate Real Estate Agent Agents Tools 371

Housing Wire

MAY 22, 2024

While aging in place is a common choice, economic and mortgage market realities are also making it difficult to relocate even if someone may want to. The Home Depot is refreshing an in-house brand with accessibility in mind for things like grab bars and easier-to-use faucets.

Renovations 387

Renovations Design Home Improvement Advertising 387

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 388

Marketing Clients Business Tools 388

Housing Wire

DECEMBER 30, 2020

Daniel Francis, deputy director of the FTC’s Bureau of Competition, defended the antitrust lawsuit, stating that CoStar and RentPath’s rivalry kept advertising rates on their platform low for customers. apartment buildings with 100 to 199 units, advertise on internet listing services operated by either CoStar, or RentPath, or both.

Advertising 276

Advertising Real Estate Tools Property Management 276

Housing Wire

NOVEMBER 24, 2020

“Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We

Real Estate 424

Real Estate Client Relationships Realty Advertising 424

Housing Wire

APRIL 25, 2024

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 335

Real Estate Agents Open Houses Tools 335

Housing Wire

MAY 3, 2024

This market has transformed in recent years, offering travelers a range of unique experiences while providing property owners with an appealing stream of income. By 2015, the market had burgeoned to a staggering $85 billion, surpassing the combined room count of the four largest hotel chains globally. million by 2026.

Investors 348

Investors Luxury Properties Technology Advertising 348

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. It dishes out everything from email and SMS marketing to effective lead capture forms and an integrated CRM system. However, Market Leader may not be ideal for larger teams or those looking for more customization.

Real Estate 342

Real Estate Real Estate Agent Tools Agents 342

Housing Wire

MAY 21, 2024

The reverse mortgage industry is no stranger to novel marketing campaigns, and it has often made use of celebrity spokespeople to drum up conversation about its products. While consistency can count for a lot when it comes to marketing and messaging, novelty can also be a path toward greater engagement.

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Advertising Mortgage Marketing Design 320

Housing Wire

NOVEMBER 1, 2022

The acquisition aims to provide WorkWave field service customers with local service jobs, allowing them to grow their business while streamlining sales, marketing and advertising expenses. TaskEasy offers API and digital tools for property management to residential and commercial property portfolio owners.

Logistics 310

Logistics Transportation Advertising Property Management 310

Housing Wire

MARCH 28, 2022

year-over-year decrease in refinance volume and the rise of a purchase market. To succeed in a purchase market, lenders should track the following 10 metrics. Setting networking goals and strategically pursuing relationships with partners can generate a steady stream of business that is especially important in a purchase market.

Marketing 339

Marketing Real Estate Agent Business Transportation 339

Housing Wire

APRIL 25, 2023

These automated systems are often advertised as providing insights and breakthroughs, increasing efficiencies and cost-savings, and modernizing existing practices. “Private and public entities use these [emerging A.I.] These agencies have all had to address the rise of AI recently.

Law 264

Law Tenants Technology Advertising 264

Listing Spark

MARCH 18, 2024

The conventional pathway to selling your home is hiring a listing agent who represents you in the transaction and manages the marketing that requires a real estate license—namely, listing your property on the MLS. Then, see how innovative tools and services can help you manage the project based on your preferred timeline and budget.

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Modernization Tools Open Houses Real Estate 36