Housing Wire

NOVEMBER 24, 2021

IMBs have no taxpayer backing, don’t take deposits from communities, and instead of diverting capital out of communities, access capital markets to bring affordable mortgages into underserved communities. The post Opinion: CRA for IMBs won’t work as advertised appeared first on HousingWire.

Advertising 412

Advertising Lending Mortgage Law 412

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 445

Technology Advertising Tools Agents 445

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The firm is no stranger to large marketing spends. 5 or 6 to No.

Marketing 471

Marketing Advertising Real Estate Real Estate Agent 471

Housing Wire

FEBRUARY 12, 2024

New Jersey-based mortgage lender The Money Store named industry veteran Coleen Bogle as chief marketing officer, the company announced on Monday. The hiring follows changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.

Marketing 424

Marketing Loan Officers Advertising Retail 424

Inman

MAY 26, 2023

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn't appropriate over May's annual three-day weekend.

Advertising 143

Advertising Business Real Estate Agent Real Estate 143

Inman

APRIL 25, 2024

Four months after taking the helm at coaching firm Chirag Shah Coaching, Wendy Forsythe has re-entered the brokerage world as the chief marketing officer for eXp Realty. As CMO, Forsythe will spearhead eXp's marketing strategy, which includes brand management, advertising, digital marketing and public relations.

Realty 154

Realty Advertising Marketing Brokerage 154

Housing Wire

SEPTEMBER 14, 2023

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run.

Marketing 442

Marketing Advertising Real Estate Agents 442

Housing Wire

MAY 2, 2024

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Brand trust emerged as the top determining factor, cited by 93% of all respondents.

Brokerage 388

Brokerage Agents Advertising Real Estate Agent 388

Housing Wire

APRIL 10, 2024

HomeEquity Bank is Canada’s reverse mortgage market leader, overseeing a burgeoning space that includes competitors like Equitable Bank and Bloom Financial. She is described as an experienced senior executive, having recently left as EVP of Regional Banking at the Royal Bank of Canada (RBC).

Advertising 449

Advertising Mortgage Design Marketing 449

Inman

APRIL 23, 2024

Adwerx's new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere else that a consumer looks for information.

Advertising 100

Advertising Retail Technology Marketing 100

Inman

FEBRUARY 8, 2024

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the "biggest marketing campaign in real estate history."

Advertising 189

Advertising Marketing Real Estate Technology 189

Housing Wire

JANUARY 25, 2024

Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner found himself working for the lender in the wake of its acquisition of American Advisors Group (AAG), and Moschner previously told RMD about his journey to the position and the “intoxicating” opportunity he sees in the reverse mortgage space. So, that’s really it.”

Marketing 425

Marketing Mortgage Tools Finance 425

Housing Wire

JANUARY 10, 2024

HomeEquity Bank’s reverse mortgage advertising has previously gotten the attention of the American reverse mortgage industry. “The conversation is helping us understand and reach more people, and helping Canadians make the best possible choices for themselves.” industry practitioners at an industry event in late 2019.

Mortgage 439

Mortgage Advertising Marketing Home Value 439

Real Estate News

SEPTEMBER 12, 2023

The MLS's 100,000+ subscribers will gain access to integrated advertising and social media tools to boost their online presence.

Advertising 260

Advertising Tools Marketing 260

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 168

Advertising Real Estate Design Investors 168

Housing Wire

APRIL 19, 2023

How have mortgage comparison sites changed since the advisory opinion, and what does that mean for lender marketing ? Lead costs had dropped and the number of competitors [advertising] dropped substantially,” said McAllister. In one market, they even saw cost per lead drop by 166%, according to his analysis.

Advertising 339

Advertising Loan Officers Mortgage Marketing 339

Housing Wire

DECEMBER 15, 2023

Looking forward to 2024, HousingWire has relaunched its podcast advertising platform and product suite, offering marketers a prime opportunity to connect with the highly engaged audience of mortgage and real estate professionals. We are committed to deliver the data, analytics, media, and events that advance that vision.

Business 428

Business Advertising Real Estate Law 428

Housing Wire

FEBRUARY 15, 2024

billion net loss in 2022 due to the drastic housing market slowdown in the second half of the year, Opendoor greatly curtailed its spending and home acquisition speed in 2023. Last year, we reduced our marketing spend by over 60% versus the prior year, as elevated spreads made our marketing spend less efficient,” Wheeler said.

Business 409

Business Advertising Inventory Contracts 409

Inman

JANUARY 30, 2024

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water.

Advertising 125

Advertising Finance Business Lending 125

Housing Wire

JUNE 7, 2023

The proliferation of digital marketing has introduced new challenges. In order to provide guidance on the application of RESPA rules to digital marketing, the Consumer Finance Protection Bureau (CFPB) recently released an Advisory Opinion and Interpretive rules. The same is true of the sites a service provider advertises on.

Advertising 347

Advertising Real Estate Agent Real Estate Law 347

Housing Wire

FEBRUARY 27, 2023

The CFPB issued the initial agency order against RMK for, among other things, sending advertisements to military families that led the recipients to believe the company was affiliated with the U.S. government. The CFPB ordered RMF at that time to end its illegal and deceptive practices and pay a civil penalty of $250,000.

Lending 395

Lending Advertising Mortgage Law 395

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 411

Marketing Advertising Real Estate Technology 411

Housing Wire

MAY 10, 2024

They advertise that they have an audience of 156 million for Homes.com , which is plain wrong.” In the web analytics marketplace, Google Analytics has 70.84% market share, while Adobe Analytics, which is used by Realtor.com, has a 1.49% market share and ComScore has 0.31% market share, according to data from 6sense.

Advertising 195

Advertising Investors Real Estate Realtors 195

Inman

JULY 6, 2023

Knowing which platforms to advertise on, which strategies are the most effective on those platforms, and how to deliver on promises to clients will help with marketing effectively in any digital space, writes Victoria Kennedy.

Advertising 148

Advertising Marketing Clients Agents 148

Appraisal Buzz

NOVEMBER 12, 2021

Mortgage lender adds new head of marketing to optimize the firm’s brand strategy, advertising, social media, media relations, and communications outreach. The post Adam O’Daniel Joins Open Mortgage as SVP of Marketing appeared first on theMReport.com.

Advertising 195

Advertising Marketing Mortgage Appraisal 195

Housing Wire

SEPTEMBER 4, 2020

The Consumer Financial Protection Bureau issued a consent order against mortgage broker and lender Accelerate Mortgage on Wednesday following recent investigations of mortgage companies that use deceptive mailers to advertise loans guaranteed by the United States Department of Veterans Affairs. August 26, the CFPB settled with PHLoans , Inc.,

Advertising 443

Advertising Lending Mortgage Government 443

Housing Wire

FEBRUARY 11, 2022

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 418

Marketing Real Estate Agent Loan Officers Advertising 418

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. Second, most real estate agents are people people.

Realtors 363

Realtors Real Estate Agent Marketing Advertising 363

Housing Wire

JANUARY 4, 2024

Detroit-based Rocket Companies , parent of Rocket Mortgage , has named Jonathan Mildenhall to its newly created chief marketing officer position, responsible for the marketing and communications teams for all the company’s brands. Farner is known as the marketing whiz behind the groundbreaking “Push Button.

Advertising 457

Advertising Business Marketing Mortgage 457

Housing Wire

SEPTEMBER 27, 2023

The DOJ alleges that the bank also failed to train and incentivize its staff to market and advertise its mortgage services to compensate for its lack of presence in these areas. It will also spend $1 million in partnerships and $1 million in advertising. The settlement does not include any civil monetary penalties.

Advertising 450

Advertising Loan Officers Lending Training 450

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Advertising 441

Advertising Tools Real Estate Sellers 441

Housing Wire

MARCH 23, 2023

With current market conditions having a negative impact on traditional agency loans, expanding into non-QM products can allow brokers to grow their business and reach a wider borrower pool. But what’s the best way for brokers to market themselves to reach that wider, non-QM audience? Why a solution provider? Mistry said.

Marketing 356

Marketing Lending Advertising Technology 356

Inman

FEBRUARY 15, 2024

DeLeon Realty in Silicon Valley began advertising commissions of 3.5 The marketing push appeared in the mail and social media this week. percent or less for homesellers who choose to work with the firm.

Advertising 193

Advertising Brokerage Realty Marketing 193

Real Quantum

OCTOBER 28, 2020

Improving Your Commercial Appraisal Advertising. N o matter how niche your business is, advertising is key to growing your operations and ensuring that sales are constantly coming in. In particular, commercial appraisers who invest in advertising can end up landing more business projects. Leverage digital ads. Patience is key.

Advertising 53

Advertising Appraisal Business Investing 53

Housing Wire

FEBRUARY 7, 2024

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients. I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.”

Mortgage 429

Mortgage Advertising Clients Design 429

Housing Wire

AUGUST 7, 2023

In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 338

Advertising Law Brokerage Sellers 338

Inman

APRIL 3, 2024

The federal agency will send checks to 54,689 consumers it says were deceived by advertising and marketing claims made by the iBuyer.

Advertising 143

Advertising Marketing Brokerage 143