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Guaranteed Rate’s new mobile app allows LOs to provide 24/7 service

Housing Wire

Our sales team can get the pre-approval out at 8:35, away from their desks, all within this robust tool that will help them hustle smarter for our partners and deliver contract winning speed to our amazing customers,” Guaranteed Rate’s president & CEO Victor Ciardelli, said in a prepared statement. market share, IMF data showed.

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Today is the last day to submit for the 2023 HW Marketing Leaders award!

Housing Wire

The HW Marketing Leaders award celebrates the industry’s most innovative and influential marketing minds who are continuing to help their organizations grow and flourish. “Always hire people that are smarter than you!” ” — Kasia Stephenson , vice president and director of marketing, at Sierra Pacific.

Marketing 336
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CrossCountry adopts FICO Score 10 T for non-conforming loans, MBS issuances

Housing Wire

CCM claims it is “the first mortgage lender to commit to issuing MBS exclusively based on FICO Score 10 T,” a step for investors at the $12 trillion MBS global market “to familiarize themselves with the new score and realize the promised performance improvement.” Fair Isaac Corp.

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Opinion: Real estate agents can flourish in an AI-flooded market

Housing Wire

Generative artificial intellegence, such as ChatGPT, is changing everything—a statement that comes as little surprise to anyone these days, and least of all to the many real estate agents whose markets are being saturated by artificial intelligence (AI)-empowered buyers. Keep Up AI is making buyers smarter.

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Polly adds Total Expert to its API integration roster

Housing Wire

The marketing materials include rate, payment, and annual percentage rate (APR) information, and are tailored to the borrower’s unique loan type and amount, property location, down payment, and other details.

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6 ways real estate agents can use AI to become the ultimate authority

Housing Wire

Personalized customer engagement: Making every client feel like a VIP Imagine having a magical marketing genie by your side. With AI, you can create super personalized marketing campaigns that resonate with your clients on a whole new level. Buckle up; it’s going to be a fun ride. AI can make that happen.

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How to survive this “unprecedented” era of digital mortgage

Housing Wire

With smarter and faster data, a personalized service experience is key for the future of lending. #2 While Blend has led the industry in capturing 25% of the mortgage market, they have also been challenged with low adoption rates. 2 Digital adoption. However, the Point of Sale category took a turn for the better in 2020.

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