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Strategies for securing listings in today’s housing market

Housing Wire

Staying updated on the newest technologies and industry trends ensures you’re ahead of the competition. Join a reputable brokerage, engage in neighborhood prospect calls, host open houses and proactively interact with everyone you meet.

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RealReports enhances property document analysis with new multimodal AI feature

Housing Wire

Multimodal AI technology allows advanced artificial intelligence systems to process and integrate various types of data inputs — including text, images and audio. It can also help agents clearly communicate their unique value and services to homebuyers, sellers and others.

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Songs for a Successful Open House

McKissock

These findings could also indicate that playing the right kind of music during your open house could improve your sales rate in real estate. Best Tunes for Your Open House. Consider the type of people who might show up to your open house. Consider the type of people who might show up to your open house.

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Precision Marketing from CoreLogic gives lenders and servicers deep insights into their customer’s intent

Housing Wire

It’s a difficult lending market right now — one in which lenders and servicers can’t afford to lose customers. And in a market where margins are razor-thin, acquiring new leads may not be in your operating budget. Precision Marketing from CoreLogic is a revolutionary way to approach lead generation.

Marketing 284
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Polly adds Total Expert to its API integration roster

Housing Wire

San Francisco-based SaaS technology provider Polly on Monday announced its API integration with Total Expert, a customer engagement platform purpose-built for financial institutions. Total Expert provides customer engagement solutions for more than 175 modern financial institutions, unifying data, marketing, sales, and compliance solutions.

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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z — born between 1997 and 2012 — is making waves in the market with their approach to homebuying.

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LenderPulse Q3 2023 survey: Mortgage pros look to cut marketing spend

Housing Wire

According to HousingWire ‘s Q3 2023 LenderPulse survey, industry workers said they would cut down on marketing spend and tools, as well as reduce additional headcount, if they had to further contain costs. Other responses included cutting down excessive incentives, business trips, open houses and sponsorships.

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