Marketing Modernization Open Houses Technology 
Housing Wire
MARCH 1, 2023
San Francisco-based SaaS technology provider Polly on Monday announced its API integration with Total Expert, a customer engagement platform purpose-built for financial institutions. Total Expert provides customer engagement solutions for more than 175 modern financial institutions, unifying data, marketing, sales, and compliance solutions.
Housing Wire
NOVEMBER 16, 2023
New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.
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Housing Wire
NOVEMBER 14, 2023
Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z — born between 1997 and 2012 — is making waves in the market with their approach to homebuying.
Housing Wire
AUGUST 17, 2021
For better or worse, trends in the mortgage industry tend to mirror corresponding trends in the overall real estate market. Emerging out of the pandemic, the first half of 2021 showed that there is a historically low housing inventory across multiple markets in the U.S. Inventory issues. All about the rates.
Housing Wire
OCTOBER 20, 2023
From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Ahead, we’ll go over some traditional and more innovative marketing tactics.
Housing Wire
JANUARY 26, 2023
Typing phrases like “$700K homes in Charlotte with a backyard” or “open house near me with four bedrooms” in the search bar will either show potential homebuyers their matches or will notify them when new qualifying listings are available, according to the statement.
Housing Wire
DECEMBER 2, 2020
Not to be outmatched, the incumbent software providers each updated and launched their own POS to stave off the encroaching technology. 1 spot among mortgage lenders, they decried that their “Rocket Mortgage” was a marketing ploy, with a sort of sneaker net of traditional processes behind it. Meanwhile, the industry scrambled.
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