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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. February: Use Red Hot candies for a pop-by gift with the message, ‘It might be cold outside but the market is red hot!’ You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table.

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

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Real estate agents of TikTok say a big market shift is afoot

Inman

All across the country, real estate agents are posting positive signs of change from the trenches and revealing they're suddenly dealing with packed open houses and intensifying bidding wars.

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Real estate agents: it’s time to prospect expired listings

Housing Wire

The most logical prospect for listings in any real estate market is the homeowner of an expired listing. You can sell that listing, generate buyers from your marketing, open houses, and prospecting around that listing, then lather, rinse, and repeat. Expired listings have been market tested.

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Planning an Open House? Don’t Forget These Key Preparations

Cleveland Appraisal Blog

If you’re planning on selling your home, you’re probably going to have open houses so that you can let buyers see for themselves the wonderful features of your home. How can you get the most impact from an open house? Now she wants to have an open house. Photo via Pexels. What do you need to do?

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Real estate agents wonder if inventory levels will ever return to ‘normal’

Housing Wire

Nationwide, pre-pandemic the first week of February typically marks the lowest point for housing inventory during the year, as sellers return to the market in time for spring, but since the onset of the pandemic this predictable trend has been thrown out the window. “