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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. February: Use Red Hot candies for a pop-by gift with the message, ‘It might be cold outside but the market is red hot!’ You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results.

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

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Real estate agents: it’s time to prospect expired listings

Housing Wire

Your job in real estate is to be a problem solver. There is no greater problem for a motivated seller than figuring out why their home didn’t sell! You are a real estate professional , they have a home to sell. The ratios of contacts to conversions are the best of any opportunity you have in real estate.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

I can also provide expert advice about renovations and the potential return on investment — where to get the biggest bang for your buck — or simply answer any questions you have about the market. Call or text me with any real estate questions! You’ll want to include the list price, sale price, and days on market.

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Real estate agents wonder if inventory levels will ever return to ‘normal’

Housing Wire

And just like the bears who are starting to wake up from their long winter naps, homebuyers and sellers are coming out of hibernation… or at least they normally do. The pandemic definitely changed the real estate market ,” Todd Alperin, a Better Homes and Gardens Real Estate The Masiello Group agent based in Southern New Hampshire, said.