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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. February: Use Red Hot candies for a pop-by gift with the message, ‘It might be cold outside but the market is red hot!’ You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table.

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyersagents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z — born between 1997 and 2012 — is making waves in the market with their approach to homebuying.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Use this tool: FloDesk Looking for a way to make your brand pop?

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Planning an Open House? Don’t Forget These Key Preparations

Cleveland Appraisal Blog

If you’re planning on selling your home, you’re probably going to have open houses so that you can let buyers see for themselves the wonderful features of your home. How can you get the most impact from an open house? Now she wants to have an open house. Photo via Pexels. But don’t stress.