Remove learn category financing
article thumbnail

Origins: FAR CMO Chris Moschner on his path into the reverse mortgage business

Housing Wire

It’s the case for Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner. After a good conversation, Moschner found himself really taken with the reverse mortgage product category, he said. “I I find this category intoxicating from a marketer’s perspective,” he explained. “It’s

Business 334
article thumbnail

FAR’s CMO on reverse mortgage industry headwinds, the role of market research

Housing Wire

Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner found himself working for the lender in the wake of its acquisition of American Advisors Group (AAG), and Moschner previously told RMD about his journey to the position and the “intoxicating” opportunity he sees in the reverse mortgage space.

Marketing 357
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Awareness of reverse mortgage utility could be improving, survey suggests

Housing Wire

During the survey and after learning more about potential use cases of the product, 16% of respondents said they were “very knowledgeable about reverse mortgages,” 26% said they “were moderately knowledgeable” and 22% were “slightly knowledgeable,” and said they might be more likely to engage with the product.

Mortgage 374
article thumbnail

Reverse mortgages seen as a path forward for lenders

Housing Wire

Photo credit: AJ Canaria Discussions about the reverse mortgage product category were not difficult to find this past week in Scottsdale, Arizona, during The Gathering by HousingWire , an event that combined both the real estate-focused RealTrends Gathering of Eagles and the mortgage-focused HousingWire Annual into a single event for the first time.

Mortgage 402
article thumbnail

WSFS president talks motivation for reverse mortgage survey, potential future action

Housing Wire

To get a better idea of what motivated the survey and its desire to learn more about reverse mortgages, RMD sat down with WSFS Mortgage President Jeffrey Ruben. In terms of what motivated the company to conduct the survey, Ruben describes a perceived disconnect between the utility of the product category and its reputation.

Mortgage 346
article thumbnail

Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Housing Wire

HousingWire reached out to Baldwin to learn about how she stays ahead of the curve as a marketer and what she’s excited about in 2024. The professionals who have the expertise to guide them tend to disappear shortly after they finance the home, leaving the consumer lost.

Marketing 238
article thumbnail

The rising tide of house prices: Avoiding the flood

Housing Wire

Solutions can be found in three categories that might appear distinct but are in fact fundamentally connected: Category 1: Supply innovation Category 2: Government policy innovation Category 3: Paradigm-change innovation. The rising tide has created a flood indeed. So, what can be done?