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Precision Marketing from CoreLogic gives lenders and servicers deep insights into their customer’s intent

Housing Wire

It’s a difficult lending market right now — one in which lenders and servicers can’t afford to lose customers. Precision Marketing was developed as a way for lenders and servicers to cross-sell and up-sell to their existing client base, growing their wallet share via extensive CRM enrichment.

Marketing 229
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9 Things Clients Expect from Their Real Estate Agent

McKissock

Without accounting for your real estate clients’ common needs and expectations , you might be underperforming and risk losing their business. Here are nine things your real estate clients are expecting from you as their real estate professional: 1. So, take the appropriate steps to ensure your clients don’t feel ignored.

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What to do when your buyer wants to make a lowball property offer

Housing Wire

What constitutes a “lowball” offer, when is it appropriate or not appropriate and how can you encourage your buyer clients to stop insisting on offering a price that’s unlikely to result in an offer? Revisit your client’s qualifications Review your buyer’s qualifications prior to putting your offer together.

Buyers 423
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3 mortgage industry trends that will define the rest of 2021

Housing Wire

With competition and, by extension, housing prices being extraordinarily high, prospective homebuyers can counterbalance this by locking in a low rate. When COVID forced the real estate industry to get digital, gasoline was thrown on the same trend within mortgage lending. Eric Levin is EVP of Client Development at Model Match.

Mortgage 509
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As the market shifts to purchase, LOs get creative

Housing Wire

Some LOs are making inroads with potential clients through use of social media, leaning on their multilingual skills and doing old fashioned cold calling. And though there are many creative avenues to get purchase business, cold calling and appearing at open houses to connect with real estate agents is here to stay, LOs told HousingWire.

Marketing 388
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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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How LOs, mortgage execs are preparing for 2024

Housing Wire

The second project I’m working on is having a mobile app where the the client can download the app and use it to take care of their transaction. I’m comfortable with lending there because I know I’m very familiar with the area. Thuan Nguyen , CEO of Loan Factory, Inc. I have a lot of connections in Ohio.

Mortgage 444