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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday.

Clients 432
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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 413
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AmeriHome puts emphasis on long-term client relationships and scalability

Housing Wire

As one of the largest correspondent investors in the country, AmeriHome is focused on being a consistent, reliable partner to its clients. In the COVID-19 era, that means AmeriHome has spent even more time listening to what clients need and adapting their products and services to help clients navigate constantly changing lending conditions.

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14 powerful tips to master networking as an introvert in real estate

Housing Wire

Choose your events strategically. Instead, carefully choose events that will give you the best bang for your buck (both financially and energetically). Finding the most impactful events and groups may require some trial and error, but finding the right places to meet new potential clients and colleagues will be worth the investment.

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The extrovert’s guide to being a real estate rock star

Housing Wire

The simple test is to ask yourself: when you’re around a lot of people (say at a party or a real estate event), do you go home after the party and feel like your battery has been charged or do you feel drained? Let your client talk more than you do and listen to what they’re saying. Train yourself to be fascinated by them.

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Compass CEO Reffkin believes agents will still be valued in a post-settlement world

Housing Wire

Third, Compass agents have doubled down on training to help them better communicate their value proposition. Reffkin added that he also believes agents will have to sell their brokerage firm’s value proposition to prospective clients if they want to gain their business. Reffkin’s confidence came from what he called “five facts.”

Agents 440
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Opinion: The role of the LO will soon be very different

Housing Wire

Several historic events over the past few years have brought seismic changes to the way the mortgage lending industry operates. Today, as we face what appears to be the beginning of a modest recovery in the marketplace, we can see the effect of those events in the way mortgage lending has changed forever.