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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation.

Clients 386
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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

Real estate coach Tom Ferry is launching a new artificial intelligence (AI)-powered chatbot that is specifically designed for real estate professionals. A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. The full launch of the tool was announced in February at a Tom Ferry coaching event in Orlando.

Tools 290
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6 keys to unlocking success in real estate

Housing Wire

I recently had the privilege of attending the AMPCon event hosted by the inspirational author and speaker René Rodriguez. We frequently talk about game-changing approaches, but I must say, this event was truly a game-changer in my real estate career. Rodriguez’s event left an indelible mark on my personal and professional growth.

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HUD partners with NAREB to address appraisal bias

Housing Wire

Department of Housing and Urban Development (HUD) on Wednesday announced a new collaboration with the National Association of Real Estate Brokers (NAREB) designed to increase the housing industry’s awareness of appraisal bias. housing and home property valuation. Promoting fairness in the housing market is the broader goal, according to HUD.

Appraisal 241
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How to become a luxury real estate agent

Housing Wire

If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

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Best real estate apps for agents in 2024

Housing Wire

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

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10 best real estate software solutions for agents in 2024

Housing Wire

Here, we summarize the real estate software programs that help you capture leads, organize data and connect with clients more effectively — in a year that promises to be anything but typical. This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently.