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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Start by tracking your current business. Set, and stick to, client retention goals.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. The goal of this type of letter is to promote a new listing in the neighborhood, to position yourself as the expert by providing information about the listing, and to find more business.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Or, ‘I love referral business!’ You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. March: Think tax time, free CMAs, and closing statements that you can send to last year’s clients. Serve apple cider or partner with your local coffee house to cater the event.

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Strategies for securing listings in today’s housing market

Housing Wire

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. By consistently delivering exceptional service, you build trust and loyalty with clients.

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5 steps to succeed as a real estate agent in a down market 

Housing Wire

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

“I think it will come down to the individual brokers to get the damages, and that kind of money will put a significant amount of the brokers out of business,” the Berkshire Hathaway HomeServices Drysdale Properties broker-owner said. This doesn’t have some immediate impact on the way that we conduct business.”

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

As an added benefit, social media provides a space for client testimonials and reviews, which are invaluable for building an agent’s reputation and encouraging referrals. Once you create your content, you can use Meta Business Suite to boost posts on Instagram or Facebook, or create customized and targeted ads to reach your desired audience.