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Housing Wire
JULY 20, 2023
There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Start by tracking your current business. Set, and stick to, client retention goals.
Housing Wire
APRIL 30, 2024
As the July deadline for the implementation of the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement approaches, the trade organization is looking to iron out some details about buyer broker agreements.
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Housing Wire
NOVEMBER 1, 2023
“I think it will come down to the individual brokers to get the damages, and that kind of money will put a significant amount of the brokers out of business,” the Berkshire Hathaway HomeServices Drysdale Properties broker-owner said. This doesn’t have some immediate impact on the way that we conduct business.” I do believe they will.
Housing Wire
MARCH 22, 2024
According to the National Association of Realtors ® (NAR), 70% of broker/broker associates and 69% of sales agents have a website. As an added benefit, social media provides a space for client testimonials and reviews, which are invaluable for building an agent’s reputation and encouraging referrals.
Housing Wire
JANUARY 10, 2024
John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Add the clients’ names and the date of their closing.
Housing Wire
MARCH 25, 2024
During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. Cooperative compensation is still legal,” Papasan stressed.
Housing Wire
FEBRUARY 11, 2022
Just before a customer buys a container of pre-made Borscht, they see Naumovych’s business cards and flyers that lay neatly near the checkout area. This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I
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