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Study: Real estate firms thrive on repeat and referral business

Housing Wire

Referrals from past and repeat customers still generated the greatest number of inquiries for real estate firms in 2020 with 30% of brokerage business coming from this source, the same amount as in 2018, when the survey was last completed. In 2018, 1% of surveyed brokerages said their business came from open houses.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). Access to a hyper-local agent is more important now than ever. Call or text me with any real estate questions! Great news!

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RealReports partners with New England-based MLS

Housing Wire

“Our alliance with RealReports provides a clear differentiator for our member agents as they work with clients, equipping them with crucial property intelligence and a next-gen AI tool to remain competitive and grow their business.”

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NAR clarifies details on buyer broker agreements

Housing Wire

As the July deadline for the implementation of the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement approaches, the trade organization is looking to iron out some details about buyer broker agreements.

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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

based brokerage, announced last week the launch of its custom real estate listing system, PROJETO. Over the last few months, iBuyers and brokerages alike have launched solutions to keeping business going during the pandemic, including virtual home tours , 3D home tours and hosting virtual open houses.

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

“I think it will come down to the individual brokers to get the damages, and that kind of money will put a significant amount of the brokers out of business,” the Berkshire Hathaway HomeServices Drysdale Properties broker-owner said. This doesn’t have some immediate impact on the way that we conduct business.”

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Atllas’ model undercuts its best asset — its software: Tech Review

Inman

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center.