article thumbnail

Opinion: Is the industry positioned for a mass exodus of real estate agents?

Housing Wire

In the wake of the recent NAR settlement , coupled with persistently sluggish home sales and high interest rates , real estate agents find themselves at a crossroads marked by uncertainty and unease. Amidst this backdrop, brokerages face a critical task; keeping their agent counts from diminishing.

article thumbnail

Brokerage leaders adjusting to commission changes: Q2 BrokerPulse

Housing Wire

Things just keep getting better, according to real estate brokers surveyed for the Q2 2024 HousingWire BrokerPulse survey , with 54% who are “optimistic” about the next three months in residential brokerage, compared to some 48% of those surveyed for the Q1 2024 HousingWire BrokerPulse survey who felt the same.

Brokerage 421
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Opinion: Why real estate agents shouldn’t worry about commission changes

Housing Wire

These are all untrue and offensive words that come up when searching “Realtors” or “Real estate agents.” And before getting my real estate license in 2009, I had the same opinion, too. Next, the discussion of real estate agent commissions has been longstanding.

article thumbnail

Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

Brokerage 421
article thumbnail

How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

article thumbnail

5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

article thumbnail

Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?