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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Add the clients’ names and the date of their closing.

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Precision Marketing from CoreLogic gives lenders and servicers deep insights into their customer’s intent

Housing Wire

Precision Marketing was developed as a way for lenders and servicers to cross-sell and up-sell to their existing client base, growing their wallet share via extensive CRM enrichment. The company has CLIP’d every parcel of land in the U.S. Detailed intelligence on their customer base.

Marketing 280
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5 steps to succeed as a real estate agent in a down market 

Housing Wire

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

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4 Ways to Help Manage Client Expectations

McKissock

The reality, however, is many agents struggle to properly set and manage the client’s expectations of how the chaos is going to work and how the process is going to play out. Managing client expectations is critical, and sadly, often overlooked as part of the agent/client relationship. As agents, we know better.

Clients 87
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Get more real estate buyer leads in 2024

Housing Wire

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. Of course, you can’t do everything — but consistency is important.

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As the market shifts to purchase, LOs get creative

Housing Wire

Some LOs are making inroads with potential clients through use of social media, leaning on their multilingual skills and doing old fashioned cold calling. And though there are many creative avenues to get purchase business, cold calling and appearing at open houses to connect with real estate agents is here to stay, LOs told HousingWire.

Marketing 397
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How rookie agents are faring during the pandemic

Housing Wire

When they said they were starting exams again, I hopped on it and managed to book a slot for two weeks after they opened up,” Hunt said. “I The pandemic forced many to take online classes, limited in-person interaction with clients and deprived them of the opportunity to observe their mentors and brokers in action.

Agents 384