Housing Wire

NOVEMBER 28, 2023

With the residential real estate pendulum swinging from blissful exuberance in the second half of 2020 to extreme consternation for many today, brokers have had to pivot like never before. The next level of OPEX to attack is marketing/advertising, technology, professional services, meetings/events, meals/entertainment, etc.

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Real Estate Brokerage Advertising Housing Market 405

Housing Wire

APRIL 23, 2024

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. Click here to nominate someone.

Marketing 358

Marketing Project Management Advertising Real Estate 358

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The firm is no stranger to large marketing spends.

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Marketing Advertising Real Estate Real Estate Agent 435

Housing Wire

DECEMBER 27, 2023

When Jen Dillard, broker and team leader of Jen Dillard Real Estate Team, and her family first moved to Hood River, Oregon, she didn’t know anyone. She hadn’t started her real estate business there yet, and she was lonely — so to meet new people, she decided to throw a holiday party and invite anyone she could. “I

Real Estate 416

Real Estate Business Advertising Clients 416

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 392

Real Estate Real Estate Agent Tools Agents 392

Housing Wire

MAY 8, 2024

Personalized marketing is on the rise in just about every sector. In the highly competitive world of real estate , it’s no different. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. What Is Personalized Marketing?

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Agents Marketing Clients Real Estate 359

Housing Wire

JULY 17, 2023

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). While VR has transformed various industries, it is in real estate where its impact truly shines. The following list of ten ways to use VR in real estate could forever change the way you do business.

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Real Estate Technology Business Real Estate Agent 294

Housing Wire

DECEMBER 8, 2023

Are you looking to get licensed as a real estate agent in Arizona? We’ve reviewed all the key information to determine the best Arizona real estate schools to help you get licensed quickly and efficiently with a state-approved, online program at an Arizona real estate school. out of 5 stars Rating: 4.5

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Real Estate Contracts Law Real Estate Agent 366

Housing Wire

MAY 2, 2024

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%).

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Brokerage Agents Advertising Real Estate Agent 397

Housing Wire

AUGUST 10, 2023

Low-cost residential real estate brokerage is not necessarily a new phenomenon. About 50 years ago, a trailblazer named Dave Liniger created the concept of “real estate maximums,” birthing RE/MAX. RE/MAX was probably the most radical low-cost ‘disruptor’ this market has ever seen. Are agents really keeping 100%?

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Brokerage Real Estate Realty Advertising 360

Housing Wire

SEPTEMBER 14, 2023

As competitive as real estate can be, it’s also collaborative. But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. It’s the most logical place to start.

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Marketing Advertising Real Estate Agents 406

Housing Wire

NOVEMBER 24, 2020

Over the weekend, CoStar Group announced that it has agreed to acquire real estate tech company Homesnap. We are excited to join CoStar Group and leverage their 30 years of knowledge and experience in property data, software and marketing to take advantage of this significant growth opportunity.”. starting in January.

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Real Estate Client Relationships Realty Advertising 427

Housing Wire

DECEMBER 7, 2023

Many Massachusetts real estate schools offer online courses. After completing an approved course of study, you’ll be able to sit the state real estate exam. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

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Real Estate Real Estate Agent Law Brokerage 372

Housing Wire

JULY 7, 2021

Adwerx is the only digital advertising service designed specifically for leading mortgage lenders to automate compliant, individualized ads for loan officers and branches, and deploy digital marketing at scale to reach prospects directly, build brand awareness, and increase the productivity, recruiting, and retention of loan officers. #1.

Real Estate 284

Real Estate Advertising Loan Officers Design 284

Housing Wire

OCTOBER 24, 2022

based real estate firms — DARO Management Services, DARO Realty and Infinity Real Estate — and company executive Carissa Barry, have been handed a hefty $10 million civil penalty as part of a settlement for illegally discriminating against low-income renters using Section 8 vouchers for housing. Three Washington, D.C.-based

Real Estate 367

Real Estate Landlords Law Advertising 367

Housing Wire

NOVEMBER 17, 2021

Podcast: Comparing real estate team and brokerage profitability. Study: It’s true, real estate teams outperform brokerage firms. However, these super-sized teams aren’t the only ones turning a profit — a profit that dwarfs most real estate brokerage’s profit. Real estate team profitability is stunning.

Real Estate 381

Real Estate Brokerage Agents Advertising 381

Inman

FEBRUARY 8, 2024

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the "biggest marketing campaign in real estate history."

Advertising 192

Advertising Marketing Real Estate Technology 192

Housing Wire

FEBRUARY 16, 2022

In today’s competitive real estate market, an increasing number of real estate investors are turning to private money lenders to help them close deals faster, enhance property valuations, and increase their returns. Establish a private money lending network for real estate.

Real Estate 383

Real Estate Investing Investors Renovations 383

Housing Wire

APRIL 20, 2021

In the past year, among the many challenges and difficulties brought on by the COVID-19 pandemic, the real estate and mortgage industries enjoyed a wave of success with low interest rates, refinance opportunities and etc. Like many, I’m not saying this is the end of digital marketing as we know it. In real estate, data is king.

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Real Estate Mortgage Loan Officers Advertising 407

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

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Technology Advertising Tools Agents 403

Housing Wire

MAY 10, 2024

They advertise that they have an audience of 156 million for Homes.com , which is plain wrong.” The commercial real estate giant confirmed that its “Residential Network” does include the 17 sites referenced by Eales and Realtor.com. According the firm, it has spent roughly $1 billion on its advertising campaign.

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Advertising Investors Real Estate Realtors 303

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

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Advertising Real Estate Design Investors 172

Inman

MAY 26, 2023

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn't appropriate over May's annual three-day weekend.

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Advertising Business Real Estate Agent Real Estate 146

Housing Wire

APRIL 9, 2024

On Monday, the independent brokerage announced that it had acquired Springfield, Massachusetts-based Sears Real Estate. Founded in 1971 by Paul Sears, Sears Real Estate is owned and operated by the family of current National Association of Realtors president Kevin Sears. Based in Waltham, Mass.,

Realty 417

Realty Brokerage Real Estate Realtors 417

Housing Wire

DECEMBER 15, 2023

Dallas, Texas – HousingWire, the leader in mortgage and real estate news and information, proudly announces the ascension of its flagship podcast, HousingWire Daily , to the No. For marketing and advertising inquiries or additional information, please reach out to Jennifer Laws at Jennifer@HWMedia.com.

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Business Advertising Real Estate Law 383

Housing Wire

JUNE 7, 2023

The title industry is well acquainted with the gray areas surrounding the 1974 Real Estate Settlement Procedures Act (RESPA) , which governs how real estate agents, mortgage lenders and title providers interact and bans things like kickbacks. The proliferation of digital marketing has introduced new challenges.

Advertising 335

Advertising Real Estate Agent Real Estate Law 335

Housing Wire

JANUARY 27, 2021

Technology has rapidly changed the process for listing and buying homes, and the general public is taking note and adjusting their expectations of what a real estate broker should be. The public is demanding a broker that offers the same cost savings and efficiencies in the real estate market that they receive everywhere else.

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Real Estate Agents Brokerage Sellers 329

Housing Wire

FEBRUARY 2, 2024

The company is touting the program as “a new way for consumers to get a better deal in real estate.” Redfin is putting money back in homebuyers’ pockets at a time when many are struggling with high prices and mortgage rates,” Jason Aleem, Redfin’s senior vice president of real estate operations, said in a statement.

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Agents Real Estate Buyers Advertising 468

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Advertising 399

Advertising Tools Real Estate Sellers 399

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. Second, most real estate agents are people people.

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Realtors Real Estate Agent Marketing Advertising 356

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 381

Marketing Advertising Real Estate Technology 381

The Appraiser Coach

MARCH 30, 2021

I was recently asked by a newbie in real estate appraisal how much I think a new real estate appraiser should charge. Many new appraisers and trainees want to get. Read More.

Real Estate 335

Real Estate Appraisal Inspection Advertising 335

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. There is a ton of incentive for them to make sure it changes,” Papasan added.

Agents 420

Agents Advertising Real Estate Buyers 420

Housing Wire

APRIL 19, 2023

In February , the Consumer Financial Protection Bureau issued an advisor y opinion addressing how certain mortgage comparison site platforms could potentially be violating the Real Estate Settlement Procedures Act (RESPA) section 8. In one market, they even saw cost per lead drop by 166%, according to his analysis.

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Advertising Loan Officers Mortgage Marketing 327

Housing Wire

APRIL 24, 2024

While the real estate industry is forever in flux, one constant is that it’s a relationship business. An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox.

Real Estate 382

Real Estate Clients Tools Contracts 382

Housing Wire

APRIL 23, 2024

This dip can be partly attributed to the recent acquisition of 3D scanning company Matterport , as well as the costs associated with the Homes.com marketing campaign during the Super Bowl LVIII broadcast in February. 1 residential real estate marketplace in terms of traffic, revenue and profitability in the years ahead.”

Real Estate 325

Real Estate Advertising Legal Brokerage 325

Housing Wire

FEBRUARY 11, 2022

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

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Marketing Real Estate Agent Loan Officers Advertising 394