Housing Wire

APRIL 23, 2024

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. Click here to nominate someone.

Marketing 351

Marketing Project Management Advertising Real Estate 351

Housing Wire

OCTOBER 1, 2020

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. It’s being rolled out in hundreds of test markets. “They think, ‘I want to buy a home.’

Advertising 432

Advertising Real Estate Agent Mortgage Real Estate 432

Housing Wire

MAY 2, 2024

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%).

Brokerage 337

Brokerage Agents Advertising Real Estate Agent 337

Housing Wire

NOVEMBER 28, 2023

With the residential real estate pendulum swinging from blissful exuberance in the second half of 2020 to extreme consternation for many today, brokers have had to pivot like never before. The next level of OPEX to attack is marketing/advertising, technology, professional services, meetings/events, meals/entertainment, etc.

Real Estate 406

Real Estate Brokerage Advertising Housing Market 406

Housing Wire

SEPTEMBER 14, 2023

As competitive as real estate can be, it’s also collaborative. But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. It’s the most logical place to start.

Marketing 404

Marketing Advertising Real Estate Agents 404

Housing Wire

AUGUST 10, 2023

Low-cost residential real estate brokerage is not necessarily a new phenomenon. About 50 years ago, a trailblazer named Dave Liniger created the concept of “real estate maximums,” birthing RE/MAX. RE/MAX was probably the most radical low-cost ‘disruptor’ this market has ever seen.

Brokerage 354

Brokerage Real Estate Realty Advertising 354

Housing Wire

DECEMBER 8, 2023

Are you looking to get licensed as a real estate agent in Arizona? We’ve reviewed all the key information to determine the best Arizona real estate schools to help you get licensed quickly and efficiently with a state-approved, online program at an Arizona real estate school. out of 5 stars Rating: 4.5

Real Estate 359

Real Estate Contracts Law Real Estate Agent 359

Housing Wire

NOVEMBER 24, 2020

Over the weekend, CoStar Group announced that it has agreed to acquire real estate tech company Homesnap. We are excited to join CoStar Group and leverage their 30 years of knowledge and experience in property data, software and marketing to take advantage of this significant growth opportunity.”. starting in January.

Real Estate 432

Real Estate Client Relationships Realty Advertising 432

Housing Wire

DECEMBER 7, 2023

Many Massachusetts real estate schools offer online courses. After completing an approved course of study, you’ll be able to sit the state real estate exam. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

Real Estate 366

Real Estate Real Estate Agent Law Brokerage 366

Housing Wire

OCTOBER 24, 2022

based real estate firms — DARO Management Services, DARO Realty and Infinity Real Estate — and company executive Carissa Barry, have been handed a hefty $10 million civil penalty as part of a settlement for illegally discriminating against low-income renters using Section 8 vouchers for housing. Three Washington, D.C.-based

Real Estate 360

Real Estate Landlords Law Advertising 360

Inman

FEBRUARY 8, 2024

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the "biggest marketing campaign in real estate history."

Advertising 189

Advertising Marketing Real Estate Technology 189

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 377

Marketing Advertising Real Estate Technology 377

Housing Wire

JANUARY 27, 2021

Technology has rapidly changed the process for listing and buying homes, and the general public is taking note and adjusting their expectations of what a real estate broker should be. The public is demanding a broker that offers the same cost savings and efficiencies in the real estate market that they receive everywhere else.

Real Estate 332

Real Estate Agents Brokerage Design 332

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Advertising 394

Advertising Tools Real Estate Sellers 394

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 168

Advertising Real Estate Design Investors 168

Housing Wire

NOVEMBER 29, 2023

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. The real estate market is saturated with brokerages offering almost identical commission structures, technical support and growth opportunities.

Agents 417

Agents Brokerage Training Real Estate 417

Housing Wire

APRIL 24, 2024

While the real estate industry is forever in flux, one constant is that it’s a relationship business. An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox.

Real Estate 376

Real Estate Clients Tools Contracts 376

Housing Wire

APRIL 23, 2024

This dip can be partly attributed to the recent acquisition of 3D scanning company Matterport , as well as the costs associated with the Homes.com marketing campaign during the Super Bowl LVIII broadcast in February. 1 residential real estate marketplace in terms of traffic, revenue and profitability in the years ahead.”

Real Estate 319

Real Estate Advertising Legal Brokerage 319

Housing Wire

NOVEMBER 10, 2021

One of the most interesting projects that I was able to roll up my sleeves and dive into was data from a survey HW Media conducted in partnership with SOAR Performance Group before HousingWire Annual to analyze companies marketing priorities, tactics, and budget allocation for 2021 and 2022.

Advertising 372

Advertising Technology Real Estate Marketing 372

The Appraiser Coach

MARCH 30, 2021

I was recently asked by a newbie in real estate appraisal how much I think a new real estate appraiser should charge. Many new appraisers and trainees want to get. Read More.

Real Estate 335

Real Estate Appraisal Inspection Advertising 335

The Appraiser Coach

FEBRUARY 21, 2023

I’ve recently been looking into real estate as an investor, and I found a rental property relatively close to my home that looked pretty promising. It was advertised as a. Read More

Advertising 195

Advertising Real Estate Investors Inspection 195

Inman

MARCH 20, 2023

A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings.

Advertising 129

Advertising Agents Real Estate Marketing 129

Housing Wire

APRIL 3, 2024

Real estate listing giants Zillow and CoStar are currently embattled in a fight for listing portal supremacy. The battle began heating up in September 2023 when CoStar’s residential real estate platform Homes.com surpassed 100 million unique monthly visitors, becoming the second most popular listing portal behind Zillow.

Real Estate 398

Real Estate Agents Buyers Business 398

Housing Wire

SEPTEMBER 7, 2022

Setting your sights on the future is important for any business owner, agent or loan officer looking to find success in the ever-changing housing market. The Future of Marketing panel on Oct. 3rd will feature Rick Webster , Lender Price , Amy Moses, Escrow Tab , Sara Holtz, ICE Mortgage Technology and Cory Jo Vasquez, Realty ONE Group.

Loan Officers 409

Loan Officers Advertising Technology Realty 409

Hank Miller Team

JULY 2, 2023

Technology continues to transform marketing, real estate in particular. Accuracy in real estate listings is more concerning than ever, how a home is represented and described may not always be what a buyer sees. Marketing & Description: A precise and accurate listing is also part of effective marketing.

Real Estate 52

Real Estate Legal Advertising Real Estate Agent 52

McKissock

DECEMBER 30, 2020

We live in an era of great real estate technology, but are you using it to your advantage when it comes to running your business? Technology is changing the way agents market to and engage with their clients. Keeping track of contacts is critical for running a successful real estate business.

Real Estate 62

Real Estate Tools Clients Technology 62

Raleigh Realty

FEBRUARY 19, 2022

and in order to answer that question, you need to understand how Real Estate Agents make money. If you could go back to your first year as a Real Estate Agent, what advice would you give yourself? One of the first questions new Realtors have for me is always 'how much money will I make in my first year?'

Real Estate 158

Real Estate Realtors Real Estate Agent Agents 158

The Appraiser Coach

APRIL 20, 2021

I recently met with another appraiser who admitted to me he was still using a clipboard and pen. There are very few people out there still using these; most appraisers. Read More.

Technology 367

Technology Appraisal Inspection Advertising 367

McKissock

MARCH 24, 2021

There are many ways you can use online tools to build your list, and that includes real estate webinars. According to most Internet marketers , webinars work. Are you going to establish yourself as a real estate agent who teachers other real estate professionals?

Real Estate 90

Real Estate Advertising Real Estate Agent Clients 90

Housing Wire

DECEMBER 14, 2020

The iBuyer also said that homebuyers in Tucson, Arizona; Charlotte, North Carolina; Houston; San Antonio; and Austin, Texas, can tour and purchase any home on the market, via Opendoor. The filing also revealed that the company is under investigation by the Federal Trade Commission over its advertising practices.

Advertising 388

Advertising Finance Buyers Real Estate 388

McKissock

AUGUST 21, 2022

Marketing your real estate business can take a lot of time—especially tasks that might seem repetitive or menial. Thanks to technology, it just got a whole lot easier. You don’t have to repeat basic marketing tasks daily anymore but can leverage your time by automating your real estate business marketing.

Real Estate 71

Real Estate Marketing Clients Real Estate Agent 71

Housing Wire

JANUARY 2, 2024

We also continued to see a rapid evolution and dissolution on X, with many advertisers, including Coca-Cola and Jeep , pressing pause on their ad spending on the site. From content generation, to auto posting and even in the way our ads are optimized, AI continues to make a massive impact on digital marketing as a whole.

Real Estate Agent 419

Real Estate Agent Loan Officers Advertising Mortgage 419

Housing Wire

APRIL 10, 2023

HousingWire: How has the current market affected the way lenders approach customer relationships? HW: What types of technology can lenders use to improve the borrower experience? DG: For the past few years, homeowner engagement has been pretty basic — mostly apps focused on home value, home equity and market reports.

Home Value 413

Home Value Technology Clients Advertising 413

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one.

Real Estate 363

Real Estate Real Estate Agent Tools Agents 363

Housing Wire

FEBRUARY 10, 2022

real estate, where housing prices went up, and up and up , and “How to become a real estate agent” was one of the most frequent Google searches. The company’s silver lining is a division dubbed “Internet, marketing, and technology,” which generated $545 million in income before taxes and $1.9

Real Estate 391

Real Estate Advertising Real Estate Agent Agents 391

The Appraiser Coach

APRIL 4, 2023

I’ve been talking recently about what I call the “principles of prosperity.” The last couple have had to do with money – what it is and how it works. Read More

Technology 195

Technology Investing Inspection Advertising 195

Housing Wire

MARCH 25, 2021

BoomTown , a marketing automation platform for real estate professionals, announced Thursday the acquisition of Brokermint , which uses technology to consolidate and automate back office and transaction management functions through scalable software solutions. BoomTown was named a 2020 HWTech100 winner.

Advertising 209

Advertising Brokerage Clients Technology 209