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As the market shifts to purchase, LOs get creative

Housing Wire

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 394
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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results. Visit Market Leader 2.

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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. There is a ton of incentive for them to make sure it changes,” Papasan added.

Agents 420
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Are Open Houses Worth It?

Eppraisal

Historically, open houses have been a marketing staple for listing agents. Open houses can be an effective tool in a buyer's real estate market. However, we are in a sizzling hot seller's market right now. " The Covid-19 pandemic also changed the concept of open houses.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

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5 Ways to Get to Know Your Community and Local Market

McKissock

While novice agents tend to focus more on open houses and cold-calling or spend copious amounts of money on print advertising, successful agents are able to cultivate referrals by working side-by-side with neighbors and collaborators. Getting information about your market can come from many different places.

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Cadence Bank reaches settlement with DOJ over redlining

Housing Wire

At least $625,000 will be allocated to advertising outreach, consumer financial education, and credit repair initiatives, the DOJ said Monday. The DOJ also claims that bank loan officers did not serve the credit needs of majority-Black and Hispanic neighborhoods, and that Cadence’s outreach and marketing avoided minority neighborhoods. .

Lending 394