Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Consumer expectations have changed dramatically in the last few years. But collaboration doesn’t stop there.

Marketing 396

Marketing Advertising Real Estate Agents 396

Housing Wire

MARCH 15, 2024

In addition to the $418 million settlement amount, which will be paid into a court-controlled trust over a four-year period, NAR has also agreed to abolish all rules allowing seller’s agents to set compensation for buyer’s agents. It also agreed to prohibit broker compensation appearing in the MLS fields. It is going to be an absolute mess.”

Agents 438

Agents Brokerage Advertising Real Estate 438

Housing Wire

MAY 7, 2024

Despite spending less than our major rivals on advertising, we continue to compete well for traffic.” Additionally, Redfin is deploying buyer agreements nationwide through its Sign & Save program, while emphasizing agent-led tours through All You Can Meet.

Marketing 354

Marketing Brokerage Advertising Agents 354

Housing Wire

SEPTEMBER 13, 2023

It allows qualified buyers with a government loan to purchase a home by assuming responsibility for the sellers’ mortgage terms, including the current balance and interest rate. Moreover, many buyers are waiting on the sidelines, paralyzed by low housing inventory and high rates.

Mortgage 411

Mortgage Government Advertising Buyers 411

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up. We’ve climbed from No. 5 or 6 to No.

Marketing 426

Marketing Advertising Real Estate Real Estate Agent 426

Housing Wire

AUGUST 7, 2023

In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 314

Advertising Law Brokerage Sellers 314

Housing Wire

FEBRUARY 6, 2024

An assumable mortgage enables qualified buyers to take over the seller’s mortgage terms, including the existing balance and interest rate. It presents an appealing proposition for both buyers and sellers, particularly those looking to capitalize on historically low mortgage rates.

Mortgage 395

Mortgage Sellers Advertising Buyers 395

Housing Wire

JULY 17, 2023

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. These immersive experiences enable prospective buyers to explore properties in three dimensions from the comfort of their homes.

Real Estate 284

Real Estate Technology Business Real Estate Agent 284

Housing Wire

MARCH 20, 2024

The company monetizes its platform’s traffic in a variety of ways, primarily by selling leads, software-as-a-service tools for agents and advertising services. Those same investors foresee fewer buyer agents as a result, or at least fewer that will pay for the premium services Zillow offers.

Investors 418

Investors Agents Real Estate Buyers 418

Inman

FEBRUARY 15, 2024

DeLeon Realty in Silicon Valley began advertising commissions of 3.5 percent or less for homesellers who choose to work with the firm. The marketing push appeared in the mail and social media this week.

Advertising 190

Advertising Brokerage Realty Marketing 190

Housing Wire

APRIL 3, 2024

CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. In prior notes, KBW had also referred to CoStar as the “top beneficiary” of a change to the buyer agent landscape.

Real Estate 389

Real Estate Agents Buyers Business 389

Housing Wire

OCTOBER 25, 2023

“It’s in the best interest of the seller to have as many buyers as possible.” Ketchmark then posed an example where a seller agrees to pay their agent 3% in commissions and the seller’s agent finds a buyer who wants to pay $300,000 for his home.

Sellers 406

Sellers Realtors Agents Buyers 406

Housing Wire

OCTOBER 3, 2023

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Meaning, they were counting on buyer agent compensation to pay their bills. How, then, will a buyer agent get paid?

Agents 392

Agents Buyers Training Law 392

Housing Wire

MARCH 22, 2024

Then, drive traffic to your home valuation page using social media or targeted advertising. They let you pay to “own “ your zip code at their home valuation page, homevalues.com, and do all the advertising work for you. Matterport demonstrates your tech savvy and marketing expertise to your seller client, and attracts more buyers.

Real Estate 393

Real Estate Sellers Real Estate Agent Tools 393

Housing Wire

AUGUST 8, 2023

He attributed this to “stable pricing in their luxury markets where buyers are more immune to interest rates pressures and the competitive advantage provided by Douglas Elliman’s strong marketing business.” Lorber also said that luxury markets are usually the first to emerge from a down cycle as buyers are less mortgage reliant.

Brokerage 325

Brokerage Real Estate Advertising Inventory 325

Housing Wire

DECEMBER 14, 2020

This means that for homes that aren’t owned by Opendoor, a tour assistant can meet the buyer to let them in to tour the home in-person. Then, once a buyer wants to make an offer, they are connected with an Opendoor agent to represent them. Opendoor can also conduct a virtual tour in any home. II in September.

Advertising 381

Advertising Finance Buyers Real Estate 381

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically. Adwerx Enterprise Platform.

Loan Officers 247

Loan Officers Mortgage Advertising Real Estate Agent 247

Housing Wire

DECEMBER 11, 2023

According to the attorney general’s office, their investigation found that “EasyKnock targeted consumers with online advertisements that used loan-like language and failed to adequately disclose that the company’s products require the consumer to sell their home to EasyKnock.”

Tenants 314

Tenants Landlords Law Advertising 314

Housing Wire

JANUARY 10, 2024

Even if you have little competition from other homes for sale, it’s your job (and the seller’s expectation) to market, advertise, show and sell their home in its best light. Buyers make their decision on a home in two places: first, from the street, based on curb appeal, and second, in the foyer as soon as they enter the home.

Sellers 376

Sellers Inspection Agents Clients 376

Housing Wire

APRIL 24, 2024

Social Connect: Top Producer’s online advertising with automated lead nurture provides a steady stream of leads from social media. FiveStreet: Gone are the days when you could get back to a buyer inquiring about a property in a day or two. Today, buyers expect an immediate response to their inquiries.

Real Estate 368

Real Estate Clients Tools Contracts 368

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Times like this often result in a sense of fear and hesitancy; after all, if you don’t know what’s next, how are you supposed to take decisive action?

Real Estate Agent 379

Real Estate Agent Real Estate Agents Clients 379

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. This cohort accounted for 1,950,000 properties — equating to 39% of total homes purchased! stares down the barrel of a considerable economic downturn.

Finance 440

Finance Real Estate Agent Real Estate Insurance 440

Housing Wire

MARCH 28, 2022

Working with buyers scrambling to compete in an insane seller’s market has become a 24/7 job; homes sell in the blink of an eye. The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. There are too many mouths to feed from a shrinking table.

Realtors 350

Realtors Real Estate Agent Marketing Advertising 350

Housing Wire

JULY 26, 2021

They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers. Home buyers like my mother and father outside the U.S. If a showing is to happen, buyers must make appointments with each seller auctioneer to view those homes. An additional $6,400.

Real Estate Agent 382

Real Estate Agent Real Estate Sellers Legal 382

Housing Wire

NOVEMBER 1, 2023

Barton also told listeners that Zillow believes complete disruption to the existence of buyer’s agents is improbable, as the firm believes it is important for buyers to have someone looking after their interests in the homebuyer transaction. However, if buyer’s agency does disappear, Zillow is considering models where the U.S.

Real Estate 442

Real Estate Advertising Agents Realtors 442

Housing Wire

JANUARY 26, 2022

For qualifying buyers, loans can be distributed in amounts up to $3 million. The digital mortgage lender advertises that it creates pre-approvals for its customer within hours, not days, charges no lender fees, and ensures on-time closings 100% of the time.

Mortgage 337

Mortgage Advertising Lending Brokerage 337

Housing Wire

NOVEMBER 24, 2020

Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We The number of property listings across CoStar’s brands will also double, from about 1.35 million to over 2.6

Real Estate 424

Real Estate Client Relationships Realty Advertising 424

Empire Appraisal Group

OCTOBER 21, 2021

Investor Invasion: Profit-Minded Home Buyers Flock to S. Like so many others from the northeast during the pandemic, Michaelson, the founder and CEO of the pharmaceutical advertising agency Calcium, sought temporary refuge in South Florida. If you are a foreign buyer, you want to see a place that has a lot of tourism,” Bokhari said.

Investors 78

Investors Buyers Real Estate Advertising 78

Housing Wire

AUGUST 5, 2020

For example, about two weeks ago, Quicken Loans advertised a “limited-time” rate of 1.99% on 15-year mortgages. According to UWM, a homeowner or buyer must have a FICO score of at least 640. Others just wanted more details. For the sake of transparency, we wanted to report that UWM is not the only lender offering rates below 2%.

Mortgage 521

Mortgage Loan Officers Lending Advertising 521

Housing Wire

DECEMBER 9, 2022

CoStar bought Homesnap — an online and mobile software platform that aims to provide user-friendly applications to optimize residential real estate agent workflow – in 2020 and a year later bought Homes.com, a platform that offers real estate professionals advertising and marketing services for residential properties. .

Real Estate 347

Real Estate Advertising Real Estate Agent Investors 347

Hank Miller Team

NOVEMBER 4, 2022

Seems that just over 70 of recent homebuyers have buyer’s remorse. In Feb '21 we noted that 44 of homebuyers had buyer's remorse, these new stats are bonkers. This number is a bit of a surprise and the reasons have to do with price but also with just about every other aspect of the buyer's transactions. Most of them.

Buyers 40

Buyers Real Estate Agent Agents Real Estate 40

Housing Wire

MAY 3, 2021

An Austin, Texas-based residential brokerage, REX filed a lawsuit in March , complaining its listings were unfairly relegated to the “other listings” tab instead of the “agent listings” tab on Zillow’s consumer-facing website, which draws billions of interested buyers and window shoppers each year.

Brokerage 382

Brokerage Agents Advertising Legal 382

Housing Wire

FEBRUARY 10, 2022

Zillow has found a buyer for 85% of the remaining properties, the company said. The lion’s share of this revenue came from Premier Agent, Zillow’s popular if polarizing advertising program for buyer’s agents. But 73% came from homes sold in the very iBuying program Zillow is shuttering. Presently, Zillow reports $3.1

Real Estate 387

Real Estate Advertising Real Estate Agent Agents 387

Housing Wire

APRIL 29, 2022

As part of the settlement, we will increase our investment in serving buyers interested in low-priced homes in communities that have historically been underserved by the real estate industry.”. Another settlement plank is an “advertising plan that promotes Redfin’s services to prospective sellers and buyers of homes in non-white communities.

Real Estate 377

Real Estate Agents Brokerage Advertising 377

Housing Wire

JUNE 11, 2021

A home inspector, hired and paid by the buyer typically, will look at the plumbing, electricity and the overall foundation of the home and then provide a report with their findings. While home inspections aren’t required, they provide the buyer with several important opportunities in the home-buying process.

Inspection 424

Inspection Appraisal Buyers Appraisal Process 424

Eppraisal

AUGUST 8, 2023

You put your property on the market, expecting a quick sale, but weeks or even months pass, and there's no sign of a buyer. Is it a buyer's market or a seller's market? In a buyer's market, buyers are more likely to negotiate, and an inflated price could be a significant deterrent.

Real Estate Agent 69

Real Estate Agent Marketing Advertising Buyers 69

McKissock

AUGUST 5, 2020

Agent Marketing claims that working with FSBOs attracts more listings and buyer leads. They recommend helping FSBOs market their properties for free for 30 days while becoming a “buyer agent” to get paid. In addition, such false advertising also violates Florida laws because it is false, deceptive, and misleading.

Advertising 95

Advertising Realtors Real Estate Agents 95