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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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How lenders can build valuable referral relationships with real estate agents

Housing Wire

The ideal real estate agent-lender relationship is symbiotic: the agent earns trust with their borrowers by connecting them with a great lending resource, while the lender receives a steady stream of business from the agent. Still, lenders are wise to cultivate rapport with real estate agents.

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Rocket to shut down origination channel for real estate and insurance agents

Housing Wire

Rocket Companies will soon shut down Rocket Pro Originate , a mortgage origination platform for real estate agents, insurance agents, tax professionals and other financial professionals who are also licensed to originate mortgages. In fourth-quarter 2023, Rocket reported $10.3

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

It could apply to the real estate industry, mortgage, or design. Remember that, since real estate is local, a national search will only turn up conflicting trademarks in the USPTO database. A great brand is a valuable tool, and it’s worth protecting.

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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

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Floify’s new platform aims to provide flexible pricing for mortgage lenders

Housing Wire

Digital mortgage automation solution provider Floify launched a mortgage point-of-sale (POS) platform for lenders. is a software development company that offers a digital loan origination system and POS for the mortgage industry. Floify Lender Edition is a counterpart to Broker Edition , which was rolled out in December.

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How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

HousingWire recently spoke with Propertybase CEO Vance Loiselle about real estate tech and how the past year has accelerated the need for digital collaboration tools across the entire customer journey. HousingWire: What role has the increase in technology played for both businesses and consumers in the real estate space?