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Floify’s new platform aims to provide flexible pricing for mortgage lenders

Housing Wire

Digital mortgage automation solution provider Floify launched a mortgage point-of-sale (POS) platform for lenders. Solutions within Floify Lender Edition allow lenders to improve recruitment and retention of top-producing loan officers and to navigate regulatory landscapes, according to the company’s website.

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How lenders can build valuable referral relationships with real estate agents

Housing Wire

The ideal real estate agent-lender relationship is symbiotic: the agent earns trust with their borrowers by connecting them with a great lending resource, while the lender receives a steady stream of business from the agent. Still, lenders are wise to cultivate rapport with real estate agents.

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How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

HousingWire recently spoke with Propertybase CEO Vance Loiselle about real estate tech and how the past year has accelerated the need for digital collaboration tools across the entire customer journey. HousingWire: What role has the increase in technology played for both businesses and consumers in the real estate space?

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US Mortgage Corporation committed to reverse channel, new HECM head says

Housing Wire

New York-based multichannel lender US Mortgage Corporation previously announced that it was renewing its efforts in the reverse mortgage industry, having hired industry veteran Ken Krajewski to serve as managing director and head of reverse mortgage lending. Proprietary product offerings are on the table as well.

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SimpleNexus Adds Business Intelligence Tools with LBA Ware Acquisition

Appraisal Buzz

SimpleNexus , a homeownership platform developer for loan officers, borrowers, real estate agents and settlement agents, has acquired Georgia-based software firm LBA Ware. The post SimpleNexus Adds Business Intelligence Tools with LBA Ware Acquisition appeared first on Appraisal Buzz.

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NAMB partners with Roomvu on digital marketing efforts

Housing Wire

The National Association of Mortgage Brokers (NAMB) announced a partnership with artificial intelligence (AI)-based video marketing platform Roomvu to provide mortgage brokers with marketing tools. Roomvu claims that more than 100,000 real estate agents are preparing their local social media content on the platform.

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What mortgage lenders need to know about wholesale

Housing Wire

HousingWire recently spoke with Desmond Smith , chief growth officer at United Wholesale Mortgage , about the role that wholesale lending plays in the mortgage ecosystem and common myths and misconceptions about becoming an independent mortgage broker. HW: How has wholesale changed over the past 2–3 years?

Mortgage 360