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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. February: Use Red Hot candies for a pop-by gift with the message, ‘It might be cold outside but the market is red hot!’ You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table.

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever. Great news!

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Real estate agents: it’s time to prospect expired listings

Housing Wire

Your job in real estate is to be a problem solver. You are a real estate professional , they have a home to sell. The most logical prospect for listings in any real estate market is the homeowner of an expired listing. Expired listings have been market tested. Expired Math.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results.

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Real estate agents wonder if inventory levels will ever return to ‘normal’

Housing Wire

Nationwide, pre-pandemic the first week of February typically marks the lowest point for housing inventory during the year, as sellers return to the market in time for spring, but since the onset of the pandemic this predictable trend has been thrown out the window. “